{"id":8658,"date":"2019-03-20T00:00:55","date_gmt":"2019-03-20T00:00:55","guid":{"rendered":"https:\/\/entrepreneursgateway.com\/clone-what-is-a-balance-sheet-and-why-is-it-important-in-your-business-plan\/"},"modified":"2019-11-06T14:19:33","modified_gmt":"2019-11-06T14:19:33","slug":"business-plan-difference-cash-profit","status":"publish","type":"post","link":"https:\/\/entrepreneursgateway.com\/business-plan-difference-cash-profit\/","title":{"rendered":"Cash Flow (Difference Between Cash &#038; Profit)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8658\" class=\"elementor elementor-8658\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbbf645 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dbbf645\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-744d8173\" data-id=\"744d8173\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535f69d elementor-widget elementor-widget-heading\" data-id=\"535f69d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Understanding Cash Flow <br> The Difference Between Cash and Profit<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2127df03 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"2127df03\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cc4bd02 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/author\/entrepreneursgateway-com-team\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-user-circle-o\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tEntrepreneursGateway.com Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3e861b9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/2019\/03\/20\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-calendar\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tMarch 20, 2019\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd0f39 elementor-widget elementor-widget-image\" data-id=\"1cd0f39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"453\" height=\"344\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Cash-is-King-b-52.png\" class=\"attachment-medium_large size-medium_large wp-image-8672\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Cash-is-King-b-52.png 453w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Cash-is-King-b-52-300x228.png 300w\" sizes=\"(max-width: 453px) 100vw, 453px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3560e190 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3560e190\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a5bf6d0\" data-id=\"7a5bf6d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1cfce8d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cfce8d1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-966f3a8\" data-id=\"966f3a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-002f087 elementor-widget elementor-widget-heading\" data-id=\"002f087\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<span class=\"elementor-heading-title elementor-size-default\">It\u2019s vital that as an entrepreneur or business owner, you understand your cash flow and the difference between cash and profit\u2026<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b89c09c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b89c09c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-90cb09a\" data-id=\"90cb09a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5f9f59 elementor-widget elementor-widget-text-editor\" data-id=\"b5f9f59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>We\u2019ve all heard the saying\u2026 Cash is king&#8230;<\/p><p>But let me ask you if you know what it means\u2026\u00a0<\/p><p><b>What is cash flow?<\/b><\/p><p>Well, to put it simply, it means the money that\u2019s in your bank that you can spend\u2026 TODAY!<\/p><p>And <b>it&#8217;s the SINGLE most important aspect in any business.<\/b> In fact, not having cash flow can break your business.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d794ced\" data-id=\"d794ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc3f58f elementor-widget elementor-widget-image\" data-id=\"cc3f58f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/slide-cash-is-kingopt.jpg\" class=\"attachment-large size-large wp-image-8663\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/slide-cash-is-kingopt.jpg 800w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/slide-cash-is-kingopt-300x188.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/slide-cash-is-kingopt-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6dfa490 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"6dfa490\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;shake&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8038eda\" data-id=\"8038eda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d383e6 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"8d383e6\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-hand-o-down\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db6057b elementor-widget elementor-widget-text-editor\" data-id=\"db6057b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><i>This article is part of the <a href=\"https:\/\/entrepreneursgateway.com\/business-plan-hub\/\"><strong><u><span style=\"color: #333399;\">Business Planning Hub<\/span><\/u><\/strong><\/a>, where you\u2019ll find lots of guides and resources to help you create the perfect business plan!<\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29ca6ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29ca6ea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fa4af0\" data-id=\"2fa4af0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12057aa elementor-widget elementor-widget-shortcode\" data-id=\"12057aa\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-flat ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-644f0ea5abb8b\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-644f0ea5abb8b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-difference-cash-profit\/#So_what_is_cash\" title=\"So, what is cash?\">So, what is cash?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-difference-cash-profit\/#1_Sales_on_credit_when_youre_waiting_to_be_paid\" title=\"#1 Sales on credit: when you\u2019re waiting to be paid\">#1 Sales on credit: when you\u2019re waiting to be paid<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-difference-cash-profit\/#2_Inventory_Buying_goods_before_you_sell_them\" title=\"#2 Inventory: Buying goods before you sell them\">#2 Inventory: Buying goods before you sell them<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-difference-cash-profit\/#3_Bills_Money_sitting_in_your_bank_vs_money_that_you_owe\" title=\"#3 Bills: Money sitting in your bank vs. money that you owe\">#3 Bills: Money sitting in your bank vs. money that you owe<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-difference-cash-profit\/#4_The_difference_between_cash_and_profits_A_case_study\" title=\"#4 The difference between cash and profits: A case study\">#4 The difference between cash and profits: A case study<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45fd428 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45fd428\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ad1a46\" data-id=\"5ad1a46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8366a2 elementor-widget elementor-widget-text-editor\" data-id=\"d8366a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>What is frequently misunderstood though is that <b>there is a huge difference between profits and cash<\/b>.<\/p><p>We are all guilty of taking cash in business for granted, because we spend cash but think in terms of profit. This is why it&#8217;s vital to understand that the two are different.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8c25b elementor-widget elementor-widget-text-editor\" data-id=\"6f8c25b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Ok\u2026 So, what are profits?<\/strong><\/p><p>A financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.<\/p><p><strong>And\u2026 What is revenue?<\/strong><\/p><p>The income generated from the sale of goods or services, or any other use of capital or assets, associated with the main operations of an organization before any costs or expenses are deducted.<\/p><p>\u00a0<br \/><br \/><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb112eb elementor-widget elementor-widget-image\" data-id=\"fb112eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/FREE_BP_training\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"240\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Free-Business-Plan-Training.jpg\" class=\"attachment-large size-large wp-image-12534\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Free-Business-Plan-Training.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Free-Business-Plan-Training-300x72.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Free-Business-Plan-Training-768x184.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f84d7 elementor-widget elementor-widget-heading\" data-id=\"19f84d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"So_what_is_cash\"><\/span>So, what is cash?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c411b elementor-widget elementor-widget-text-editor\" data-id=\"52c411b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Quite simply, the actual money that you have in hand!<\/p><p>I mentioned earlier that business owners tend to think in terms of profits rather than cash.<\/p><p>Take a new business, for example\u2026<\/p><p>As a business owner, you would think about how much it costs to make a particular product and then how much you would sell the product for. Then you can determine what the profits would be.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16a976 elementor-widget elementor-widget-heading\" data-id=\"a16a976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales \u2013 costs & expenses = Profits<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a081e8 elementor-widget elementor-widget-text-editor\" data-id=\"4a081e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>BUT\u2026 you don\u2019t spend the businesses profits&#8230; you spend the CASH.<\/p><p>A lot of companies that are profitable, find themselves in financial crisis because their money is tied up in assets, and it\u2019s not possible to quickly turn these assets into cash. (money owed from customers who have yet to pay.)<\/p><p>Every single dollar of money which is owed by customers isn\u2019t readily available to pay the bills (yet, it\u2019s included in your sales and profits.)<\/p><p>So, despite the fact that on your financial statements, it shows your assets, there simply might not be enough in the bank to pay expenses. This is why it\u2019s vital to understand just how critical working capital is to the health of your business.<\/p><p>This is why <a href=\"https:\/\/entrepreneursgateway.com\/what-is-a-business-plan\/\">it\u2019s vital to have a business plan<\/a>. We\u2019re all guilty of not seeing clearly the cash flow implications.<\/p><p>We need to be able to manage our cash just as much as our profits!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5128f02 elementor-widget elementor-widget-heading\" data-id=\"5128f02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A few Definitions you need to understand\u2026<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c777377 elementor-widget elementor-widget-heading\" data-id=\"c777377\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"1_Sales_on_credit_when_youre_waiting_to_be_paid\"><\/span>#1 Sales on credit: when you\u2019re waiting to be paid<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b4ad59 elementor-widget elementor-widget-text-editor\" data-id=\"4b4ad59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This method of sales is the most common\u2026<\/p><p>You have a business who delivers the goods\/services to a customer\/client and produces an invoice. This will have a payment term, say 30 days. The payment, therefore, comes a month after the invoice and goods have been delivered.<\/p><p>What this means is, that although the invoice amount is included in that months\u2019 sales (it\u2019s booked as sales,) it\u2019s not REAL cash in the bank.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-895eefd elementor-widget elementor-widget-image\" data-id=\"895eefd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"808\" height=\"461\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/AR-vs-AP.jpg\" class=\"attachment-large size-large wp-image-8675\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/AR-vs-AP.jpg 808w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/AR-vs-AP-300x171.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/AR-vs-AP-768x438.jpg 768w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbe9c7c elementor-widget elementor-widget-text-editor\" data-id=\"bbe9c7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>What actually happens is that it sits in the <u>\u2018accounts receivable\u2019<\/u> column in your bookkeeping category until the payment is deposited into your business bank account.<\/p><p>This is where businesses can get into trouble, because it\u2019s not in your account, and therefore you can\u2019t spend it.<\/p><p>Profitable businesses do get into financial trouble because they have too much money listed in their \u2018<u>accounts receivable<\/u>.\u2019 They have real issues getting their customers to pay their invoices, which leaves not enough money in the bank.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9942fb8 elementor-widget elementor-widget-image\" data-id=\"9942fb8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/FREE_BP_training\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"238\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Need-a-BP.jpg\" class=\"attachment-large size-large wp-image-12535\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Need-a-BP.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Need-a-BP-300x71.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Need-a-BP-768x183.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e53f02 elementor-widget elementor-widget-heading\" data-id=\"1e53f02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"2_Inventory_Buying_goods_before_you_sell_them\"><\/span>#2 Inventory: Buying goods before you sell them<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c87f7c elementor-widget elementor-widget-text-editor\" data-id=\"9c87f7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>If you\u2019re a product business, such as a shop, it\u2019s inevitable that you need to purchase goods in order to sell them. Manufacturing businesses also face this issue as they need to buy certain materials or components before they can make their product and then sell it.<\/p><p>This can create potential cash flow issues\u2026<\/p><p>It\u2019s what\u2019s called <strong><u>Inventory: materials for manufacturing, products for resale and components for assembly.<\/u><\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e3dc8 elementor-widget elementor-widget-image\" data-id=\"85e3dc8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"762\" height=\"336\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Inventory.jpg\" class=\"attachment-large size-large wp-image-8676\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Inventory.jpg 762w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Inventory-300x132.jpg 300w\" sizes=\"(max-width: 762px) 100vw, 762px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1193094 elementor-widget elementor-widget-text-editor\" data-id=\"1193094\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Money that is spent on inventory will not show up in your profits until you have sold the product. You need to be aware that the money has gone out of your bank account when you\u2019ve spent it.<\/p><p>If your business depends on <strong>Inventory<\/strong>, being able to manage this is <strong>CRITICAL<\/strong> for your cash flow.<\/p><p>A lot of money can be tied up, i.e., sitting on the shelf for months at a time and not getting sold.\u00a0 And what\u2019s more, that money has been deducted from your bank account, not showing up in your <u>profit and loss statement<\/u>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84377b elementor-widget elementor-widget-heading\" data-id=\"d84377b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"3_Bills_Money_sitting_in_your_bank_vs_money_that_you_owe\"><\/span>#3 Bills: Money sitting in your bank vs. money that you owe<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e625fad elementor-widget elementor-widget-text-editor\" data-id=\"e625fad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>We\u2019ve explained what \u2018accounts receivable\u2019 is\u2026. Well, the opposite to this is what\u2019s called\u2026 \u2018Accounts Payable.\u2019<\/p><p>This means the money, you as a business, owes its vendors.<\/p><p>By paying your invoices to your vendors on a 30 plus day term, is great for your cash flow because every dollar that you have which sits in your \u2018Accounts Payable,\u2019 counts as expenses. It might decrease your profits, but it\u2019s still money in your bank.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8bb825 elementor-widget elementor-widget-image\" data-id=\"b8bb825\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"620\" height=\"400\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/bills-opt-inv.jpg\" class=\"attachment-large size-large wp-image-8681\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/bills-opt-inv.jpg 620w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/bills-opt-inv-300x194.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4948f8f elementor-widget elementor-widget-text-editor\" data-id=\"4948f8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>You own this until it\u2019s paid to your vendor. You must subtract your expenses from your profits when they are incurred, not once you pay.<\/p><p>So, \u2018payables\u2019 means the opposite of \u2018receivables\u2019:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc921b5 elementor-widget elementor-widget-heading\" data-id=\"dc921b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Receivables = your customers have your money.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3854714 elementor-widget elementor-widget-heading\" data-id=\"3854714\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Payables = you have your vendors\u2019 money.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3d2d1 elementor-widget elementor-widget-heading\" data-id=\"4c3d2d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"4_The_difference_between_cash_and_profits_A_case_study\"><\/span>#4 The difference between cash and profits: A case study<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a2cf33 elementor-widget elementor-widget-text-editor\" data-id=\"1a2cf33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>To help illustrate the difference between cash and profits, here\u2019s an example:<\/p><p>Bobby\u2019s Car Warehouse, a car super-store in a medium-sized local market, and has sales of about $800,000 per year.<\/p><p>This chart below is showing the key operating numbers for the warehouse spread over 6 months. What you see here are your sales, your direct costs, your operating expenses and income, and your profits.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a057187 elementor-widget elementor-widget-image\" data-id=\"a057187\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"973\" height=\"221\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-01.jpg\" class=\"attachment-large size-large wp-image-8668\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-01.jpg 973w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-01-300x68.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-01-768x174.jpg 768w\" sizes=\"(max-width: 973px) 100vw, 973px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c085d43 elementor-widget elementor-widget-text-editor\" data-id=\"c085d43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Let\u2019s now compare this to a cash flow projection where we make the assumption that the warehouse makes 90% of its total sales on account (which will be paid later). <\/p><p>We also assume that the customers pay their invoices after two months (this is quite common for most business to business companies.)<\/p><p>Also, let us assume that Bobby\u2019s keeps a month\u2019s worth of sales as products in the warehouse, which we call inventory, and that his customers can buy. <\/p><p>Bobby has to purchase these products for him to sell them. The result is that the cash flow differs vastly from profits, as shown in the illustration below:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2000ad8 elementor-widget elementor-widget-image\" data-id=\"2000ad8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"641\" height=\"267\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-02.jpg\" class=\"attachment-large size-large wp-image-8670\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-02.jpg 641w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-02-300x125.jpg 300w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c8890 elementor-widget elementor-widget-text-editor\" data-id=\"f0c8890\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It&#8217;s clear to see that the difference between profits and cash is more than $90,000. <\/p><p>And because the business sells approximately $30,000 products a month, it\u2019s likely to go bankrupt because of the lack of cash.<\/p><p><b>This is how the difference looks in a graph:<\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ada9bf elementor-widget elementor-widget-image\" data-id=\"1ada9bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"610\" height=\"412\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-03.jpg\" class=\"attachment-large size-large wp-image-8669\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-03.jpg 610w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cash-is-king-img-03-300x203.jpg 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bb6aaa elementor-widget elementor-widget-text-editor\" data-id=\"9bb6aaa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><b>Bottom Line: Mind your cash flow!!!<\/b><\/h3><p>We\u2019ve all heard the phrase\u2026\u00a0 \u2018your bottom line\u2019!\u00a0 This refers to the bottom line from your profits and loss statement.<\/p><p>That is why, for business owners, cash flow is their real bottom line and not profits.<\/p><p>To be a profitable business, you have to be aware of your cash flow, not just your profits.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cff734b elementor-widget elementor-widget-image\" data-id=\"cff734b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/FREE_BP_training\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"351\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Are-you-ENT-5.jpg\" class=\"attachment-large size-large wp-image-12532\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Are-you-ENT-5.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Are-you-ENT-5-300x105.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Are-you-ENT-5-768x270.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcfe8c elementor-widget elementor-widget-text-editor\" data-id=\"2dcfe8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h4><strong>Additional Resources:<\/strong><\/h4><p>To help you even further in creating your business plan, why not check out the following articles to help you in writing the perfect plan to impress:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8aaa67 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e8aaa67\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/business-plan-financial-plan\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The 5 (MUST HAVE) Elements of a Successful Financial Plan<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/business-plan-sales-forecast\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> How to do a Sales Forecast: All you need to know\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/business-plan-profit-loss\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Profit and Loss Statement: A Step-by-Step Guide\u200b. How to ensure your business stays profitable<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/difference-between-cash-and-profit\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Understanding Cash Flow - The Difference Between Cash and Profit<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/business-plan-balance-sheet\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chevron-circle-right\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> What is a Balance Sheet and why is it important in your Business Plan?\u200b<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/balancesheet\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"> Balance Sheet Template [FREE DOWNLOAD]<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/Profit&#038;Loss\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Profit & Loss Template [FREE DOWNLOAD]<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/CashFlow\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-download\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cash Flow Template [FREE DOWNLOAD]<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c3bd4a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c3bd4a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6a7605b6\" data-id=\"6a7605b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5103d284 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"5103d284\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-hand-o-down\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33841867 elementor-widget elementor-widget-heading\" data-id=\"33841867\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Now, over to you...<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a2b93d9 elementor-widget elementor-widget-text-editor\" data-id=\"2a2b93d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Now I&#8217;d love to hear from you:<\/p><p>Are you still unsure of which business plan you need or have you written a business plan and you would like us to review it?<\/p><p>Leave your comments now and I will be sure to answer as soon as they come in!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><strong>It\u2019s vital for an entrepreneur or business owner to understand the difference between cash flow and profit.<\/strong><\/p>\n<p>We\u2019ve all heard the saying: &#8220;Cash is king&#8221;, right? <strong>But do you really know what it means?<\/strong><\/p>\n<p>Learn about the SINGLE most important aspect in any business and&#8230; <strong>download our template today!<\/strong><\/p>\n","protected":false},"author":9,"featured_media":8661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[2],"tags":[25],"yoast_head":"<!-- This site is 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