{"id":7041,"date":"2018-11-07T00:00:48","date_gmt":"2018-11-07T00:00:48","guid":{"rendered":"https:\/\/entrepreneursgateway.com\/?p=7041"},"modified":"2019-03-27T13:05:29","modified_gmt":"2019-03-27T13:05:29","slug":"business-plan-bakery","status":"publish","type":"post","link":"https:\/\/entrepreneursgateway.com\/business-plan-bakery\/","title":{"rendered":"How to write a Bakery Business Plan (Step by Step) Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7041\" class=\"elementor elementor-7041 elementor-bc-flex-widget\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81578fe elementor-section-stretched elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"81578fe\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dca52c\" data-id=\"5dca52c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1804439 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1804439\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a6ec3a\" data-id=\"7a6ec3a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c7fbf4 elementor-widget elementor-widget-heading\" data-id=\"0c7fbf4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Opening a Bakery?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2dacd elementor-widget elementor-widget-heading\" data-id=\"ff2dacd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_to_Write_a_Bakery_Business_Plan_FAST\"><\/span>How to Write a Bakery Business Plan (FAST)<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83ba12 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b83ba12\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b33b96 elementor-widget elementor-widget-heading\" data-id=\"3b33b96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_by_Step_ACTIONABLE_Case_Study\"><\/span>Step by Step<br>(ACTIONABLE)<br>Case Study<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-519db67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"519db67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e81352\" data-id=\"9e81352\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1fea77 elementor-widget elementor-widget-text-editor\" data-id=\"c1fea77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Think you are the next great baker? Well, you&#8217;ll need a business plan! That&#8217;s why we have put together<b> a detailed Bakery Business Plan example <\/b>for you to take ideas from.<\/p><p>There&#8217;s only one thing whose aroma is sweeter than the cakes you&#8217;ve baked or the bread you&#8217;ve made&#8230; and that&#8217;s the smell of a successful business!<\/p><p><strong>Bottom line&#8230;<\/strong><\/p><p>If you want to get baking with this business plan&#8230;<\/p><p><strong>Read on.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-82db097 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"82db097\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-730ae81\" data-id=\"730ae81\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4918b62 elementor-widget elementor-widget-heading\" data-id=\"4918b62\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"1_Bakery_Business_Plan_Sample_-_Executive_Summary_Section\"><\/span>#1 Bakery Business Plan<br> Sample \u2013 Executive Summary Section\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7da5e56 elementor-widget elementor-widget-text-editor\" data-id=\"7da5e56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-size: 18pt;\">The Executive Summary section of your business plan outlines what your business does. It summarizes the company\u2019s key points and introduces the rest of the business plan content.<\/span><\/p><p>Remember!<\/p><p>The Executive Summary is incredibly important because it might be the only section a busy person reads; so it should always include:<\/p><ul><li><b>Who the company is <\/b>&#8211; In the Company section of the executive summary, we\u2019ve talked about the key staff member and the expertise and experience he brings to the table, as well as the proposed project and the opportunities it will bring to the local area.<\/li><li><b>What we sell<\/b> \u2013 What the problem is and how The Bakery Company plans to solve the problem.<\/li><li><b>Target Market<\/b> \u2013 Who your customers are going to be.<\/li><\/ul><p>So, if you\u2019re looking at starting a bakery business or simply looking for a cake shop business plan, this guide will give you all the ideas you need to write a complete business plan for bakery products.<\/p><p>Check it out and feel free to lift anything you want.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc015fd elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"dc015fd\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe #Executive #Summary outlines what your business does, summarizes your key points, and prepares investors for the rest of your #businessplan. It\u2019s vital you provide a solid case for your business idea, which is why your #executive #summary is so important!\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+%23Executive+%23Summary+outlines+what+your+business+does%2C+summarizes+your+key+points%2C+and+prepares+investors+for+the+rest+of+your+%23businessplan.+It%E2%80%99s+vital+you+provide+a+solid+case+for+your+business+idea%2C+which+is+why+your+%23executive+%23summary+is+so+important%21&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F7041\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d04bbb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d04bbb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-439bffa\" data-id=\"439bffa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c62cae elementor-widget elementor-widget-heading\" data-id=\"3c62cae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Executive_Summary\"><\/span>Executive Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e6f7e3 elementor-widget elementor-widget-image\" data-id=\"8e6f7e3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"424\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-08.jpg\" class=\"attachment-large size-large wp-image-7045\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-08.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-08-300x127.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-08-768x326.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f43ff elementor-widget elementor-widget-heading\" data-id=\"42f43ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who We Are<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0755546 elementor-widget elementor-widget-text-editor\" data-id=\"0755546\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company is a cake and sugar sculpture company based in Chicago. Owned and run by innovative baking and sugarcraft entrepreneur Ali Baker, the company offers a wide range of products and services to a broad client base. Ali is looking to develop more products in her range, and to introduce these into retail outlets and other suppliers nationwide. She also plans to take the entire brand nationwide over the next few years, and is seeking investment to help her do this.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2ba013 elementor-widget elementor-widget-heading\" data-id=\"c2ba013\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What We Sell<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7fac9 elementor-widget elementor-widget-text-editor\" data-id=\"9f7fac9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In addition to couture cake designs, The Bakery Company offers a wide range of delicious and innovative products that are unique to the brand \u2013 and which are currently not being offered elsewhere in the region. There are other cake companies in the region, but Ali is looking at ways to diversify so that her brand stands out. One of these ways is to specialize in unique sugar sculpting designs that offer a lifelike effect, rather than the cute and cartoon-based offerings of her competitors. This approach has been a real success with clients, and more and more orders are been received thanks to this innovative approach to sugar sculpting.<\/p><p>The Bakery Company also offers baking and sugarcraft workshops for adults and children \u2013 and these are proving a real hit, especially given the appeal of baking right now thanks to the many bakery shows on TV.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e4eea elementor-widget elementor-widget-heading\" data-id=\"36e4eea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Who We Sell To<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5615b23 elementor-widget elementor-widget-text-editor\" data-id=\"5615b23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company has a broad and very diverse range of clients. This really is a company that has something for everybody and which appeals to all ages.<\/p><p>From the bride and groom looking for a stunning bespoke couture wedding cake to the stressed parent looking for a unique and fun party idea for their child, Bakery Company can offer it all. Corporate clients also make up a large part of the client base, and Ali is exploring more services to offer corporate clients, such as sugarcraft workshops as teambuilding events.<\/p><p>From a product perspective, The Bakery Company&#8217;s Pick &#8216;n&#8217; Mix Brownies make up a large proportion of sales, and are always sold out at wedding fairs and other marketing events. This is an area that Ali would really like to push out to mass market, and which has real potential to be taken on board by retailers nationwide.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b50ffde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b50ffde\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2791e06\" data-id=\"2791e06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62538f2 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"62538f2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8a779d2\" data-id=\"8a779d2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95fcf1a elementor-widget elementor-widget-heading\" data-id=\"95fcf1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"2_Bakery_Business_Plan_Company_Profile_Section\"><\/span>#2 Bakery Business Plan <br>Company Profile Section<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f07d0c elementor-widget elementor-widget-text-editor\" data-id=\"5f07d0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Company Profile section in this small bakery business plan sample can also be identified as your Company Description.<\/p><p>If it\u2019s well written, your potential investors will find easy to understand your business model, your mission and goals, and how it\u2019s going to meet the needs of your target market.<\/p><p>So whether it\u2019s a cupcake business plan, an online bakery business plan, or pastry shop business plan you\u2019re after, we hope you find the following information useful.<\/p><p>For the purpose of this business plan, we\u2019ve included the following:<\/p><ul><li>The Company and Management Team<\/li><li>Location and Facilities<\/li><li>Mission Statement<\/li><li>Objectives<\/li><\/ul><p><strong>So\u2026<\/strong><\/p><p><strong>Let\u2019s go.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a31c2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a31c2a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8463acc\" data-id=\"8463acc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9eb7c37 elementor-widget elementor-widget-heading\" data-id=\"9eb7c37\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Company\"><\/span>Company<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9e6b3 elementor-widget elementor-widget-image\" data-id=\"7c9e6b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"417\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-01.jpg\" class=\"attachment-large size-large wp-image-7046\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-01.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-01-300x125.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-01-768x320.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b23d10a elementor-widget elementor-widget-heading\" data-id=\"b23d10a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Company Overview<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ca65b9 elementor-widget elementor-widget-text-editor\" data-id=\"1ca65b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company was launched in 2014 by Ali Baker. The company is run from Ali&#8217;s home and there are currently no other locations in operation, although venues have been hired in the past for various workshops.<\/p><p>The address of the business is: Ali\u2019s House, Chicago, USA.<\/p><p>The business is currently operating from a home kitchen and office, and is owned and run by Ali Baker. Ali is the sole Managing Director, but there are plans to employ more staff as the business grows.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb275f elementor-widget elementor-widget-heading\" data-id=\"7fb275f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Management Team<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d26ace0 elementor-widget elementor-widget-text-editor\" data-id=\"d26ace0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ali is currently the sole member of the management team at The Bakery Company, and is responsible for all business operations. As a highly skilled professional, she is passionate about the business and in building a household name that is synonymous with innovation, quality and creative flair.<\/p><p>Ali has a deep interest in the science behind baking and sugar sculpture, as well as the art of baking. Her expertise as a patisserie professional, sugar artist, chocolatier, chef and food writer, has helped her get the company noticed and build a strong reputation. She also ensures she keeps up to date with the latest food industry trends so that she can stay ahead of her competition and meet market needs.<\/p><p>Creativity is strong at The Bakery Company, and assistance may be needed from a marketing and business growth perspective. Ali is hoping that any potential investor will be able to act as a mentor and give advice on how best to move the business forward.<\/p><p>As the business grows, Ali will be looking to recruit more staff.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c5977 elementor-widget elementor-widget-heading\" data-id=\"68c5977\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Locations and Facilities<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e44ad elementor-widget elementor-widget-text-editor\" data-id=\"02e44ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>At present, The Bakery Company operates solely from Ali&#8217;s home kitchen and office. This works well at present, and also saves on costs associated with renting accommodation. However, as the business grows, alternative accommodation will be sought. This may be in the form of a dedicated business premises, or the company may look to secure space within hospitality venues such as hotels.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcbc680 elementor-widget elementor-widget-heading\" data-id=\"fcbc680\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mission Statement<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92be251 elementor-widget elementor-widget-text-editor\" data-id=\"92be251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Tagline: Mouthwatering masterpieces enrapturing palates and capturing the imagination.<\/p><p>Mission Statement: A passion for creativity and innovation is at the heart of everything we do here at The Bakery Company. Our mission is to provide our customers with uniquely designed, lovingly crafted cakes for all of life&#8217;s celebrations. Our artisans are dedicated to providing a simple, friendly and affordable way to order cakes, learn new skills and enjoy delicious handmade treats. From the gloriously traditional to the utterly mindblowing, there is no limit to our creativity and commitment.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f233fe elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"0f233fe\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tA #mission #statement is a short statement of an organization's purpose and shows the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=A+%23mission+%23statement+is+a+short+statement+of+an+organization%27s+purpose+and+shows+the+goal+of+its+operations%3A+what+kind+of+product+or+service+it+provides%2C+its+primary+customers+or+market%2C+and+its+geographical+region+of+operation.&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F7041\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6196eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6196eb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fbb1a6\" data-id=\"3fbb1a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c20c94 elementor-widget elementor-widget-heading\" data-id=\"0c20c94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Company_History\"><\/span>Company History<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8356ca9 elementor-widget elementor-widget-image\" data-id=\"8356ca9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"846\" height=\"362\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-04.jpg\" class=\"attachment-large size-large wp-image-7047\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-04.jpg 846w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-04-300x128.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-04-768x329.jpg 768w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da22285 elementor-widget elementor-widget-text-editor\" data-id=\"da22285\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company first opened its oven doors in 2014, and since then owner and entrepreneur, Ali Baker has taken the company from strength to strength. What started out as a casual home business supplying cakes to friends, has now grown to a thriving business supplying services and products to a wealth of different clients including brides, parents, children and corporate clients.<\/p><p>The company is operated from, and has always been operated from Ali&#8217;s home, but once the company grows, the plan will be to move to larger, permanent premises. At present, with the current volume of orders, the home kitchen and office set up is sufficient, not to mention cost effective.<\/p><p>Since The Bakery Company first started, more products and services have been added, including:<\/p><ul class=\"ali-bulet-green\"><li>Wedding cakes Celebration cakes Corporate cakes<\/li><li>Cupcakes and Pick &#8216;n&#8217; Mix Brownies<\/li><li>Sugar Sculpture workshops for adults and children<\/li><\/ul><p>Ali has also invested in good quality branding and design for the company, and this will really help the company to stand out and attract attention.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-347687b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"347687b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b736a65\" data-id=\"b736a65\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9ee76cb elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"9ee76cb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77c5a31\" data-id=\"77c5a31\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b20aca elementor-widget elementor-widget-heading\" data-id=\"7b20aca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"3_Bakery_Business_Plan_Products_Services_Section\"><\/span>#3 Bakery Business Plan <br>\nProducts & Services Section\n\n\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50bdc6e elementor-widget elementor-widget-text-editor\" data-id=\"50bdc6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-size: 18pt;\">The Products and Services section needs to be much more than simply a list of what your new business is going to provide.<\/span><\/p><p>This is especially important if you\u2019re looking to get funding; so make sure that you showcase the value, the quality, and the benefits of your business.<\/p><p><b>Ask yourself:<\/b><\/p><ul><li>What sets you apart from your competitors?<\/li><li>Why would people buy from you as opposed to your competitors?<\/li><\/ul><p><strong>Here\u2019s the example.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-406756f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"406756f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5eef9a\" data-id=\"e5eef9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-705cdf3 elementor-widget elementor-widget-heading\" data-id=\"705cdf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Products_and_Services\"><\/span>Products and Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d2b967 elementor-widget elementor-widget-image\" data-id=\"0d2b967\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"820\" height=\"436\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-012.jpg\" class=\"attachment-large size-large wp-image-7048\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-012.jpg 820w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-012-300x160.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-012-768x408.jpg 768w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbef433 elementor-widget elementor-widget-heading\" data-id=\"fbef433\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Products and Services<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eec02a5 elementor-widget elementor-widget-text-editor\" data-id=\"eec02a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company produces a wide range of homemade, hand crafted and bespoke products, and runs a number of workshops for children and adults. Below is a detailed summary of each product and service, and the benefits it provides to customers.<\/p><p><b>Bakery and Sugar Confectionery<\/b><\/p><ul><li>Celebration Cakes<\/li><li>Wedding Cakes including Bakery Company Signature Cakes and Tiered Wedding Couture Cake Sculptures<\/li><li>Pick &#8216;n&#8217; Mix Brownie Bites (sold by the bag) Triple Chocolate Brownie Bites (sold by the bag)<\/li><li>Double Chocolate Chip Brownie Slab (sold by the bag) Big Bonkers Brownie (sold by the bag and box)<\/li><\/ul><p><b>Pick &#8216;n&#8217; Mix Wedding Brownie Bars<\/b><\/p><ul><li>Wonka Wedding Bar \u2013 A great way to keep the children amused at weddings. Everything is supplied including a Willy Wonka style cart serving\u00a0 scrumptious brownie bites, four sweet options, and one topping sauce.<\/li><li>Cake Cocktail Bar \u2013 Who says kids get all the fun? The cake cocktail bar offers guests six different candy\/chocolate shard options, two toppings, and The Bakery Company&#8217;s delicious gluten-free brownie.<\/li><\/ul><p><b>The Bakery Company Workshops<\/b><\/p><ul><li>Children&#8217;s Cake Decorating And Sugar Workshops \u2013 What a great alternative for a children\u2019s&#8217; birthday party! The Bakery Company supplies all the fun, and each child gets to take home their wonderful creations as well as the obligatory party bag and their own Bakery Company character.<\/li><li>Adult Sugar Sculpture Workshops \u2013 At the sugar sculpture workshops, The Bakery Company shares techniques and useful tips on how to make life-like cake.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79114c8 elementor-widget elementor-widget-heading\" data-id=\"79114c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Competitors<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6593093 elementor-widget elementor-widget-text-editor\" data-id=\"6593093\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The baking and confectionery industries are fiercely competitive, and right now even more so thanks to the baking revolution that has taken the US by storm. Ali is very aware of the competition in the marketplace which is why she has taken her brand in a completely different direction, offering customers something unique and not available from any of her competitors.<\/p><p>Her lifelike sugar sculptures are extremely popular with customers looking for an alternative to cute or cartoon-like character sculptures. As a result, Ali is earning quite a reputation for this style, and plans to develop this technique further. Flavor is something else that really stands out, and Ali experiments with many exciting flavor combinations to give her clients the wow factor and a unique twist on more traditional options. All products are made at home using the freshest ingredients that are selected from local suppliers wherever possible.<\/p><p>The company also offers a gluten-free range which Ali is very passionate about, being gluten-free herself. She has worked hard to develop a gluten-free cake that doesn&#8217;t compromise on taste or texture &#8211; a common problem with other gluten-free products.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8902a1 elementor-widget elementor-widget-heading\" data-id=\"a8902a1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product & Service Development<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1648ca4 elementor-widget elementor-widget-text-editor\" data-id=\"1648ca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Product development is something very close to Ali&#8217;s heart, and she will be looking to develop more innovative and creative products in the future.<\/p><p>A new website will also be launched shortly and will detail all products currently available. Customers will be able to place orders, make bookings and send enquiries.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b354e0 elementor-widget elementor-widget-heading\" data-id=\"5b354e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sourcing and Fulfillment<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-651d151 elementor-widget elementor-widget-text-editor\" data-id=\"651d151\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company uses a number of suppliers that are used on a regular basis. There is no agreement in place with one supplier. Due to the variety of products that are required by the business, it would be quite difficult to source from one supplier. However, Ali does review price points to ensure she is getting ingredients and sundry items at a competitive price, and many items are bought at wholesale price.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dee5c85 elementor-widget elementor-widget-heading\" data-id=\"dee5c85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technology<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d70a0ef elementor-widget elementor-widget-text-editor\" data-id=\"d70a0ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The company relies on the skills of Ali Baker to carry the brand forward and provide products and services. At present the only technology in use is a home computer on which invoicing, social media updates and other administrative business tasks are carried out. The company will also rely on a website and social media channels to attract new business and connect with customers and followers.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e196e elementor-widget elementor-widget-heading\" data-id=\"43e196e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Intellectual Property<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16627ae elementor-widget elementor-widget-text-editor\" data-id=\"16627ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company is in the process of being trademarked.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bb547a5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb547a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c255ccf\" data-id=\"c255ccf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5732084 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"5732084\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f1d8ac5\" data-id=\"f1d8ac5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-749bf08 elementor-widget elementor-widget-heading\" data-id=\"749bf08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"4_Bakery_Business_Plan_Situation_Market_Analysis_Section\"><\/span>#4 Bakery Business \nPlan<br> Situation & Market Analysis Section\n\n\n\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aba827 elementor-widget elementor-widget-text-editor\" data-id=\"5aba827\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This section of a business plan is very often glossed over because more often than not, the business owner is so involved within their business, that it doesn\u2019t occur to them that they can learn something by writing this down!<\/p><p><span style=\"font-size: 18pt;\">This section is one of the most important aspects of your Bakery marketing plan.<\/span><\/p><p>In fact, it defines where you currently are in terms of your market, product, customers, and competition. It also allows you to look at both internal and external factors and to review and document the strengths and weaknesses of your business, as well as identifying any opportunities and threats within your marketplace.<\/p><p>It can include:<\/p><ul><li>Market Overview<\/li><li>Market Needs<\/li><li>Market Trends<\/li><li>Market Growth<\/li><li>Industry Analysis<\/li><li>Key Customers<\/li><li>SWOT analysis<\/li><\/ul><p><strong>Here\u2019s our example.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178a44a elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"178a44a\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tYour #Market #Analysis section of a business plan is one of the most important aspects of your marketing plan. It defines where you are currently in terms of your market, product, customer, and competition. Check out this example in our #Bakery #BusinessPlan!\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Your+%23Market+%23Analysis+section+of+a+business+plan+is+one+of+the+most+important+aspects+of+your+marketing+plan.+It+defines+where+you+are+currently+in+terms+of+your+market%2C+product%2C+customer%2C+and+competition.+Check+out+this+example+in+our+%23Bakery+%23BusinessPlan%21&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F7041\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4332278 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4332278\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-471b5c4\" data-id=\"471b5c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c16ce02 elementor-widget elementor-widget-heading\" data-id=\"c16ce02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Target_Market\"><\/span>Target Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b1611 elementor-widget elementor-widget-image\" data-id=\"51b1611\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"382\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-013.jpg\" class=\"attachment-large size-large wp-image-7049\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-013.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-013-300x115.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-013-768x293.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2729b8 elementor-widget elementor-widget-heading\" data-id=\"a2729b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market Overview<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c062868 elementor-widget elementor-widget-text-editor\" data-id=\"c062868\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>One of the great things about The Bakery Company is that it really offers something for everyone. Ali has really taken the time to think her target market through, and there is no demographic she has left out.<\/p><p>Catering for all ages from 4 upwards, the company targets and sells to mostly women, but appeals to anybody looking for unique cakes, a fun twist, or an enriching learning experience.<\/p><p>While the younger generation love children&#8217;s cakes, cupcakes, pick &#8216;n&#8217; mix brownies and the brownie bar, older customers are more interested in sophisticated cake creations, cakes for corporate events and learning how to make their own stunning cakes and sculptures at home.<\/p><p>Cake couture trends are very much affected in the same way as fashion couture trends. Right now, hand painted cakes are very much the &#8220;in&#8221; thing, but this will change in time. Ali prides herself on keeping up with the latest trends, and of course catering to the unique needs of her target audience.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d77d8cd elementor-widget elementor-widget-heading\" data-id=\"d77d8cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market Needs<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606629f elementor-widget elementor-widget-text-editor\" data-id=\"606629f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company solves a wide range of problems that customers experience. Here are just some of those solutions:<\/p><ul class=\"ali-bulet-green\"><li>Customers often lack the skills and time to create a cake to the same high standards of a professional couture cake. For that reason, they will approach The Bakery Company for a bespoke design that is sophisticated, authentic and which they would be able to find anywhere else.<\/li><li>Creativity and innovation is very strong within the company, and everything produced is a unique design. Ali does not offer basic, &#8220;off the shelf&#8221; style cakes and instead focuses on the extraordinary and ground breaking.<\/li><li>The company produces some of the best gluten-free products. Being gluten-free herself, Ali has mastered the perfect recipe without compromising on taste or texture. This is a huge market to leverage and more products will be introduced as the company expands.<\/li><li>Workshops are offered at an extremely high standard and structured to make people believe that anything is possible with a little imagination and time.<\/li><\/ul><p>Other similar companies in the region simply aren&#8217;t offering this bespoke, high-quality service or such a diverse range of innovative products. Consumers are always looking for that little something extra that is going to make their event stand out from the crowd and be remembered for all the right reasons. It is these little innovative details that Ali strives to offer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d88f6 elementor-widget elementor-widget-heading\" data-id=\"e0d88f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market Trends<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a5ce0 elementor-widget elementor-widget-text-editor\" data-id=\"87a5ce0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>As mentioned previously in the business plan, this is an industry that never stays the same, and trends are driven very much by consumer demand. As a result, Ali constantly reviews and evaluates the products and services she offers to ensure she stays ahead of the competition and provides what her customers want.<\/p><p>In order to keep up with the latest market trends, she has also signed up with a number of newsletters from industry leaders and innovators and has joined a number of organizations including The Chicago Weddings consortium, The Sugar Craft Guild, Cake Decor and Made in Chicago. These organizations often hold local and national events at which The Bakery Company can exhibit.<\/p><p>Social media can also often highlight shifts in market trends and a close eye will be kept on the company&#8217;s social media channels to see what people are talking about, and what is hot right now.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e229adf elementor-widget elementor-widget-heading\" data-id=\"e229adf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market Growth<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d6b0a elementor-widget elementor-widget-text-editor\" data-id=\"57d6b0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Celebration cakes have been an integral part of Western life since the 19th century. Today, no party or wedding would be complete without a stunning baked creation taking center stage. Since hit TV show, &#8216;The Chicago Bake Off&#8217; aired in 2012, the US has been taken over by something of a baking revelation, and this is great news for businesses like The Bakery Company. Ali wants to take this baking fever one step further, offering customers sophisticated and innovative cakes that are one-of-a-kind couture creations, and something that simply cannot be found elsewhere.<\/p><p>Consumers no longer want supermarket birthday cakes, or a traditional wedding cake. Today, it is about the wow factor and creating cakes that are showstoppers all on their own. It is this passion that The Bakery Company wants to promote, in both its products and its workshops, as well as showing that the only limit is the imagination when it comes to creating a stunning cake, brownie or sugar sculpture.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712d9e7 elementor-widget elementor-widget-heading\" data-id=\"712d9e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Industry Analysis<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64c886 elementor-widget elementor-widget-text-editor\" data-id=\"c64c886\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company spans a number of different industries, including hospitality, wedding supplies, catering, and art and education.<\/p><p>Reputation is extremely important for the company as many orders will be placed through word of mouth and repeat business. The website will also play a big part in the marketing strategy of the business as will social media and competition entries. Ali has already taken part in a number of competitions, and plans to enter more in the future as this is great exposure for the brand.<\/p><p>Buying decisions will also be very much visually led, and it is therefore important that the business focuses on showcasing products in the most professional and detailed way possible. Professional photography and graphic design will therefore be very important for the marketing process.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b86948 elementor-widget elementor-widget-heading\" data-id=\"9b86948\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Customers<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86dfe90 elementor-widget elementor-widget-text-editor\" data-id=\"86dfe90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>As mentioned previously, key customers for the business will span all age groups, and will come from all walks of life. Below are details of each consumer group, and how the company plans to market to these individuals.<\/p><h3>Parents and Children<\/h3><p>The company offers a range of products and services aimed at parents and children. Birthday parties, brownie bars and workshops are just some of the options available.<\/p><h3>Wedding Couples<\/h3><p>Every wedding needs a cake, and that cake should be a Bakery Company cake. The company offers a fully bespoke service, plus a range of economically priced, high-quality wedding cakes for couples on a budget.<\/p><h3>Corporate Event Planners<\/h3><p>The company will target corporate clients to take up products and services such as celebration cakes, the brownie bar \u2013 and also workshops as the perfect team-building event.<\/p><h3>Party Planners<\/h3><p>All parties deserve a splendid celebration cake. From birthdays to anniversaries and graduations to retirement parties, the Bakery Company can provide beautiful bespoke cakes of the very highest standard.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4ea538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4ea538\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-757bac8\" data-id=\"757bac8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba6cb7c elementor-widget elementor-widget-heading\" data-id=\"ba6cb7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"SWOT_Analysis\"><\/span>SWOT Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd22b6 elementor-widget elementor-widget-image\" data-id=\"6bd22b6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"284\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-02.jpg\" class=\"attachment-large size-large wp-image-7050\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-02.jpg 650w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-02-300x131.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9659ace elementor-widget elementor-widget-heading\" data-id=\"9659ace\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strengths<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c55cb elementor-widget elementor-widget-text-editor\" data-id=\"e7c55cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Passion, innovation and creativity are at the heart of the business, and this shows in every product and service the company offers. Unique baked products are often hard to find, and Ali focuses on offering customers life-like sculptures, stunning cakes and techniques they may have not seen before. She is also very enthusiastic to pass on her skills to others, so that they can enjoy the thrill and pride of making something absolutely fantastic for themselves.<\/p><p>She has also taken the time to create a gluten-free cake and brownie recipe that tastes amazing: many recipes lack the right taste and texture, and this was a problem Ali was very committed to solving. The gluten-free market is huge, and with the right marketing and approach, it is a market that could really be capitalized on.<\/p><p>Ali has also invested in the best equipment and in herself by taking a number of highly sought after and respected training courses.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe380b elementor-widget elementor-widget-heading\" data-id=\"ffe380b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Weaknesses<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd8bd7 elementor-widget elementor-widget-text-editor\" data-id=\"bcd8bd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company doesn&#8217;t make &#8220;cheap&#8221; or &#8220;boring&#8221; cakes. They focus on the extraordinary and unique, rather than run of the mill cakes that can be found elsewhere. In doing so, there is a slight risk of turning potential customers away, but Ali believes this will only serve to strengthen her brand and reputation as a high-class, fairly-priced cake couture company.<\/p><p>The Bakery Company is new in a very competitive industry. They need to ensure they stand out, and continue to develop the brand.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e7e4c elementor-widget elementor-widget-heading\" data-id=\"e8e7e4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Opportunities<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a48148b elementor-widget elementor-widget-text-editor\" data-id=\"a48148b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>There are many opportunities open to the brand thanks to the many services and products they supply.<\/p><p>Ali would like to explore working with organizations such as hotels and retail stores, and feel that the brand will really appeal to the mass market, especially the Pick &#8216;n&#8217; Mix Brownie selection. She will also keep a close eye on her competitors to identify any gaps in the market and customer needs that she can fulfil.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f45554 elementor-widget elementor-widget-heading\" data-id=\"0f45554\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Threats<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f087baf elementor-widget elementor-widget-text-editor\" data-id=\"f087baf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company&#8217;s biggest threat is the competition. Ali must ensure that the company continues to keep high standards and build its reputation as one of the best couture baking companies around.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ad05a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ad05a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-98eb22e\" data-id=\"98eb22e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd016bc elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"fd016bc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f92c97a\" data-id=\"f92c97a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19c46da elementor-widget elementor-widget-heading\" data-id=\"19c46da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"5_Bakery_Business_Plan_Marketing_Strategy_Implementation_Section\"><\/span>#5 Bakery Business \nPlan<br> Marketing Strategy & Implementation Section\n\n\n\n\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5284e89 elementor-widget elementor-widget-text-editor\" data-id=\"5284e89\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-size: 18pt;\">The marketing strategy section of your business plan describes who your customers are going to be and how you plan to communicate to them the services or goods you are offering.<\/span><\/p><p>If your potential customers are not made aware of your business, you are not going to stay in business for very long!<\/p><p>Defining a marketing strategy in your business plan highlights your understanding and knowledge and emphasizes what makes your business concept compelling. It also outlines how you plan to attract and maintain a customer\/client base.<\/p><p>Ask yourself:<\/p><ul><li>How are you planning to advertise to your market?<\/li><li>What is your competitive edge?<\/li><li>What is your sales strategy?<\/li><\/ul><p><strong>So, without further ado\u2026 <br \/><\/strong><\/p><p><strong>Let\u2019s look at the following example.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b48312e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b48312e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df1ac6f\" data-id=\"df1ac6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b90afed elementor-widget elementor-widget-heading\" data-id=\"b90afed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Strategy_and_Implementation\"><\/span>Strategy and Implementation<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c74854 elementor-widget elementor-widget-image\" data-id=\"6c74854\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"284\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-02.jpg\" class=\"attachment-large size-large wp-image-7050\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-02.jpg 650w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/Bakery-bp-img-02-300x131.jpg 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c59870 elementor-widget elementor-widget-heading\" data-id=\"0c59870\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002b70d elementor-widget elementor-widget-text-editor\" data-id=\"002b70d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>With so many products and services on offer at The Bakery Company, the company really does solve a lot of life&#8217;s little problems. From finding a wedding cake with wow factor to igniting a creative spark at one of their workshops, The Bakery Company fulfils many different needs for many different people.<\/p><p>Competitors offer similar products and services, but do not focus on innovative and bespoke creations as passionately as The Bakery Company. This difference will be communicated through social media, the website, video marketing and other mediums to attract customers to the brand, especially those looking for something a little unique and extra special.<\/p><h3><b>Pricing<\/b><\/h3><p>The Bakery Company offers customers stunning cakes and confectionery at a very fair price that reflects the quality of the finished product. Customers looking for cakes that are more &#8220;masterpiece&#8221; than &#8220;mediocre&#8221; will be much happier to pay more, confident that their cake is unique to them and their special event.<\/p><h3><b>Pricing structure is as follows:<\/b><\/h3><h4><i><b>Brownies<\/b><\/i><\/h4><ol><li>Pick &#8216;n&#8217; Mix Brownie Bites \u2013 Quantity\/price = $2.05 per 110g bag<\/li><li>Triple Chocolate Brownie Bites (Gluten Free) \u2013 Quantity\/Price = $1.65 per 100g bag<\/li><li>Double Chocolate Chip Brownie slab \u2013 Quantity\/Price = $1.55 per 100g bag<\/li><li>Big Bonkers Brownie \u2013 Quantity\/price = $5.95 per 600g bag\/box<\/li><\/ol><h4><i><b>Brownie &amp; Cake Bars<\/b><\/i><\/h4><p>Wonka Wedding Bar: $69.95 \u2013 25 children =$2.79 per child<\/p><p>For the children. Alternative to party bags\/wedding entertainer. A eye catching modern twist \u2013 Willy Wonka style cart serving 4 different sweet options, 1 topping sauce, and brownie bites.<\/p><p>$20.00 per bar &amp; set up. Time taken 1 hr.<\/p><p>Cake Cocktail Bar: $225.00 for 100 guests<\/p><p>6 different candy\/chocolate shard choices, 2 topping choices (raspberry marmalade\/chocolate ketchup\/strawberry salsa &amp; gluten free brownie bites.<\/p><p>$80.00 per bar &amp; set up. Time taken 2 hrs.<\/p><h4><i><b>Celebration Cakes<\/b><\/i><\/h4><p>Celebration cakes (round): 6&#8243; basic $30.00 \u2013 8&#8243; basic $40.00 \u2013 10&#8243; basic $55.00 \u201312&#8243; basic $70.00<\/p><p>Simple designs added start from $10.00\/elaborate designs added start from $25.00 per design on cake.<\/p><p>Cake sculpture toppings start from $25.00.<\/p><p>Sugar flowers start from $1.00 per small flower \u2013 $2.00 per medium individual flower \u2013 $3.00 per large individual flower.<\/p><h4><i><b>Wedding Cakes<\/b><\/i><\/h4><ol><li>Tiered Bakery Company Signature These are cakes offered for couples on a smaller budget, yet still want something beautiful &amp; delicious. &#8211; per Signature cake &#8211; $40-$55 &#8211; Time taken per cake = 90 minutes<\/li><li>Tiered couture cakes &#8211; prices starting from $200.00 &#8211; Costing from $40.00 &#8211; Time taken from 90 minutes upwards<\/li><li>Tiered cakes &#8211; prices start from $325.00 &#8211; Costing from $70.00 &#8211; Time taken from 90 minutes upwards<\/li><li>Tiered cakes &#8211; prices start from $495.00 &#8211; Costing from $100.00 &#8211; Time taken from 2hrs upwards<\/li><li>Tiered cakes &#8211; prices start from $625.00 &#8211; Costing from $125.00 &#8211; Time taken from 2 hrs upwards<\/li><\/ol><h4><i><b>Cake Sculptures<\/b><\/i><\/h4><p>Small: Prices start from $95.00 Large \u2013 prices start from $295.00<\/p><p>Costing from: $5.00 (small) \u2013 $20 (large)<\/p><h4><i><b>Children&#8217;s Cake decorating\/sugar sculpting classes<\/b><\/i><\/h4><p>$ 5.95 for 1 hr class. 8 \u2013 12 children per class = $47.60 \u2013 $71.40 per hour.<\/p><p>Each child is provided with a party bag. Each bag contains: 1 Bakery Company cupcake recipe. 1 cupcake\/sugar sculpture. 1 Bakery Company cake character card profile. 1 balloon.<\/p><h3><b>Promotion<\/b><\/h3><p>As mentioned in previous sections, much of the business will be secured by word of mouth and repeat orders. The Bakery Company will also look to maximize the potential of online marketing, using their website and social media to attract more business.<\/p><p>Professional photography, video marketing, and online tutorials are just some of the ways that can be used to promote the company visually. The Bakery Company will also look at publishing as much shareable content as possible to attract more likes, followers, retweets and pins.<\/p><p>Blogging is something very close to Ali&#8217;s heart, and this is a great way to share fun ideas, tips, recipes, event news, competitions and special offers. The company will also make full use of social media accounts such as Twitter, Facebook, Google+ and Instagram. Once they have more video content, they will also start a YouTube channel. Live streaming over Facebook might be fun too! This is a new service that Facebook has introduced and opens lots of opportunities for customers to bake along while at home, \u00e0 la Jamie Oliver and Gordon Ramsay.<\/p><p>Email marketing may be something to look into, but the company really wants to stay away from spam emails as this will only cheapen the brand. However, they will be following up with existing customers thanking them as well as sharing special promotions with them. This will be on an opt-in basis, so as to stick to Google best practices for email marketing. The company may also explore Pay-Per-Click marketing and retargeting at a later date, and this will be handled by a marketing agency on their behalf.<\/p><p>Printed marketing materials will also be useful at events the compny attends.<\/p><h3><b>Distribution<\/b><\/h3><p>The Bakery Company will offer its services through its website and also face to face. Many of the services the company provides include set up at a venue, or delivery of workshops and classes. They will also offer products \u2013 such as their brownie line \u2013 through the website.<\/p><p>They also plan to approach retailers such as supermarkets and boutique stores to sell their range of Pick &#8216;n&#8217; Mix Brownies. They will need to work on a bakery marketing plan, and how best to make, package and distribute their products. This is something that Ali is exploring now.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696f7f6 elementor-widget elementor-widget-heading\" data-id=\"696f7f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Milestones<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d380c elementor-widget elementor-widget-text-editor\" data-id=\"f1d380c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Milestones will be set once investment is in place. Ali would like to work closely with any investor on a mentor basis, and to receive guidance on the best direction to take the business, and how to plan milestones in the most logical way.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-397e8d4 elementor-widget elementor-widget-heading\" data-id=\"397e8d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Competitive Edge<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef29a3c elementor-widget elementor-widget-text-editor\" data-id=\"ef29a3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>As mentioned previously, the company is operating in an extremely competitive market. Thanks to the creative genius of Ali and her passion for all things sweet, the company offers sophisticated, bespoke and also fun creations that simply cannot be found elsewhere. It is this passion and dedication that Ali will be looking to promote across the organization as it grows, by employing skilled and dedicated staff and ensuring standards remain high.<\/p><p>Reputation is everything and most business will be received via word of mouth and through repeat orders.<\/p><p>Unlike many other competing companies, Ali also has a product that is viable to distribute to the mass market.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae132e9 elementor-widget elementor-widget-heading\" data-id=\"ae132e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Promotional Activity<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b0264 elementor-widget elementor-widget-text-editor\" data-id=\"01b0264\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company will use a variety of methods to market to customers including their website, social media, attending events, printed advertising, and promotional offers. <\/p><p>Discounts may be offered to previous customers and during potentially slower times, such as the winter wedding season. <\/p><p>Social media will also be very important to the brand, and the company will be communicating on a personal level with customers and followers to gain trust and get them to order and try out products.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92f2865 elementor-widget elementor-widget-heading\" data-id=\"92f2865\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales Administration<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba36f5 elementor-widget elementor-widget-text-editor\" data-id=\"9ba36f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Bakery Company wants customers to come back time and time again and to shout from the rooftops what a great experience they had with the company \u2013 whether they placed an order for a cake or booked one of the workshops. A friendly and personal approach is incredibly important, as is following up with customers to ensure they were delighted with the service offered.<\/p><p>The company will always reach out to customers after a sale, whether it&#8217;s with a business card or thank you email, and encourage positive feedback through social media channels. It&#8217;s that personal touch that will bring customers back to The Bakery Company over and over.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bc993 elementor-widget elementor-widget-heading\" data-id=\"20bc993\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sales Plan<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d75dc86 elementor-widget elementor-widget-text-editor\" data-id=\"d75dc86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Sales will be made through the website, social media channels, word of mouth, and repeat orders. The compay will also aim to secure orders at promotional events and exhibitions. In time, they may start using mailing lists to email customers regularly with details of special events, tutorials and any other information they may be interested in.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-457a660 elementor-widget elementor-widget-heading\" data-id=\"457a660\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategic Alliances<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2487c5d elementor-widget elementor-widget-text-editor\" data-id=\"2487c5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Not applicable.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d010b87 elementor-widget elementor-widget-heading\" data-id=\"d010b87\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exit Strategy<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-810897e elementor-widget elementor-widget-text-editor\" data-id=\"810897e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Not applicable.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d51530 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d51530\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fd51f6\" data-id=\"1fd51f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bb9fd2 elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default\" data-id=\"1bb9fd2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-51d49fd\" data-id=\"51d49fd\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06f4eff elementor-widget elementor-widget-heading\" data-id=\"06f4eff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"6_Bakery_Business_Financial_Section\"><\/span>#6 Bakery Business<br>\nFinancial Section\n\n\n\n\n\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c081907 elementor-widget elementor-widget-text-editor\" data-id=\"c081907\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Ensuring that you have a COMPLETE financial plan within your business plan will DOUBLE your chances of investment as well as the future growth of your business.<\/p><p>A lot of small businesses don\u2019t have a financial plan and it\u2019s essential to your long-term success and business growth.<\/p><p>We\u2019ve listed here the key elements you need to have in a successful financial section:<\/p><ul><li><b>Initial Start Up Expenses <\/b>\u2013 Especially if this is a start-up idea, it\u2019s essential that you have a description of what you need for investment purposes.<\/li><li><b>Sales Forecast <\/b>\u2013 It\u2019s essential to have an estimate of your monthly sales revenue as well as annual. This helps you understand your business and plan out any marketing and growth strategies.<\/li><li><b>Direct cost of sales <\/b>\u2013 Measures the amount of cash the company will have to spend to produce the goods or services sold by the company. The direct cost of sales only includes the expenses directly associated to production.<\/li><li><b>Profit and Loss Forecast <\/b>\u2013 This is a statement summarizing the revenues, costs and expenses incurred during a specific period.<\/li><li><b>Balance Sheet <\/b>\u2013 This is the financial position of the company and states its assets, liabilities and owners\u2019 equity at a particular point in time. It illustrates the business\u2019s net worth.<\/li><li><b>Loan Repayment <\/b>\u2013 This shows the lender or potential investor the act of paying back any monies.<\/li><\/ul><p><strong>So\u2026 Are you ready to look at some figures?<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e67adf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e67adf3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a078cf7\" data-id=\"a078cf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57541dd elementor-widget elementor-widget-heading\" data-id=\"57541dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Three_Year_Projection\"><\/span>Three Year Projection<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09c0891 elementor-widget elementor-widget-heading\" data-id=\"09c0891\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three Year Projection<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a826e2 elementor-widget elementor-widget-image\" data-id=\"1a826e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-01-1024x534.jpg\" class=\"attachment-large size-large wp-image-7512\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-01.jpg 1024w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-01-300x156.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-01-768x400.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-80193f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"80193f4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af8700b\" data-id=\"af8700b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e6a2e4 elementor-widget elementor-widget-heading\" data-id=\"4e6a2e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Three_Year_Projection-2\"><\/span>Three Year Projection<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8785b8 elementor-widget elementor-widget-heading\" data-id=\"e8785b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three Year Projection\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b3b95 elementor-widget elementor-widget-image\" data-id=\"b6b3b95\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-02-1024x492.jpg\" class=\"attachment-large size-large wp-image-7513\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-02.jpg 1024w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-02-300x144.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-02-768x369.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08f7a0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08f7a0d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e95f7c7\" data-id=\"e95f7c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f1a98d elementor-widget elementor-widget-heading\" data-id=\"6f1a98d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Three_Year_Projection-3\"><\/span>Three Year Projection<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc2f39c elementor-widget elementor-widget-heading\" data-id=\"cc2f39c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three Year Projection\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f3a52 elementor-widget elementor-widget-image\" data-id=\"15f3a52\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-06-1024x455.jpg\" class=\"attachment-large size-large wp-image-7518\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-06.jpg 1024w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-06-300x133.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-06-768x342.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b40bcec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b40bcec\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf589bc\" data-id=\"bf589bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b49d7 elementor-widget elementor-widget-heading\" data-id=\"27b49d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Three_Year_Projection-4\"><\/span>Three Year Projection<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-075db66 elementor-widget elementor-widget-heading\" data-id=\"075db66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three Year Projection\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9485ddd elementor-widget elementor-widget-image\" data-id=\"9485ddd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"596\" height=\"502\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-04.jpg\" class=\"attachment-large size-large wp-image-7515\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-04.jpg 596w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-04-300x253.jpg 300w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60aecfe elementor-widget elementor-widget-image\" data-id=\"60aecfe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"494\" height=\"309\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-05.jpg\" class=\"attachment-large size-large wp-image-7516\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-05.jpg 494w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Baker-bp-fina-05-300x188.jpg 300w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59c5a83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59c5a83\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e6f3c2\" data-id=\"6e6f3c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e20d0c6 elementor-widget elementor-widget-text-editor\" data-id=\"e20d0c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e834fc elementor-widget elementor-widget-text-editor\" data-id=\"3e834fc\" data-element_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><p>Looking for more inspiration? Why not take a look through our other business plan examples:<\/p><\/div><ol><li><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-ecommerce\/\">Ecommerce Business Plan sample<\/a><\/li><li><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-bar-restaurant\/\">Bar &amp; Restaurant Business Plan sample<\/a><\/li><li><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-medical-center\/\">Medical Center Business Plan sample<\/a><\/li><li><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-outdoor-activity\/\">Outdoor Activity Business Plan sample<\/a><\/li><li><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-advertising-agency\/\">Advertising Agency Business Plan sample<\/a><\/li><li><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-boutique\/\">Boutique Business Plan sample<\/a><\/li><li><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-real-estate\/\">Real Estate Business Plan sample<\/a><\/li><\/ol><\/div><\/div><div class=\"elementor-element elementor-element-1a9aaa2 elementor-widget elementor-widget-text-editor\" data-id=\"1a9aaa2\" data-element_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><h4><strong>Additional Resources:<\/strong><\/h4><p>To help you even further in creating your business plan, why not check out the following articles? They will help you write the perfect plan to impress:<\/p><\/div><ul><li class=\"p1\"><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-common-mistakes-to-avoid\/\">40 Common Business Plan Mistakes to Avoid when Writing your Plan<\/a><\/li><li class=\"p1\"><a href=\"https:\/\/entrepreneursgateway.com\/what-is-a-business-plan\/\">What is a Business plan and why do you need one?<\/a><\/li><li class=\"p1\"><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-business-proposal\/\">How to Write a Business Proposal in 5 Easy Steps<\/a><\/li><li class=\"p1\"><a href=\"https:\/\/entrepreneursgateway.com\/business-plan-name-generator-tools\/\">10 FREE Business Name Generator Tools to find your perfect business name<\/a><\/li><\/ul><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39c4ec29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c4ec29\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-466a4648\" data-id=\"466a4648\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ef7621 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"51ef7621\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-hand-o-down\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41f57a35 elementor-widget elementor-widget-heading\" data-id=\"41f57a35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Now, over to you...<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a098d62 elementor-widget elementor-widget-text-editor\" data-id=\"6a098d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Now I&#8217;d love to hear from you:<\/p><p>Are you going to start up your own bakery business or have you recently written a business plan?<\/p><p>We\u2019d love to know what you thought about our Bakery business plan example.<\/p><p>Feel free to leave any comments below and I will be sure to answer them as soon as they come in.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdf8590 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdf8590\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-afc409a\" data-id=\"afc409a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><strong>Professional Do-It-Yourself Bakery Business Plan EXAMPLE&#8230;<strong> Create Your Own Plan in Under 30 Minutes!<\/strong><\/p>\n<p>Guided Step by Step Walk Through&#8230;<strong> Successfully complete your plan TODAY!<\/strong><\/p>\n<p>The only thing better than the smell of freshly baked bread is the smell of success. Your business plan can make your business thrive.<\/p>\n","protected":false},"author":9,"featured_media":7482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[2],"tags":[25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to write a Bakery Business Plan (Step by Step) Guide - Entrepreneurs Gateway<\/title>\n<meta name=\"description\" content=\"Use this Step by Step Bakery Business Plan Example - Thinking of starting your own bakery? Are you the next great baker? 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