{"id":10944,"date":"2018-07-31T16:29:07","date_gmt":"2018-07-31T15:29:07","guid":{"rendered":"https:\/\/entrepreneursgateway.com\/clone-7-strategies-for-selling-your-business-fast-for-maximum-value\/"},"modified":"2019-05-16T11:20:13","modified_gmt":"2019-05-16T10:20:13","slug":"customer-lifetime-value-optimization","status":"publish","type":"post","link":"https:\/\/entrepreneursgateway.com\/customer-lifetime-value-optimization\/","title":{"rendered":"Customer (Lifetime) Value Optimization Strategy, a Step by Step Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10944\" class=\"elementor elementor-10944\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4c7eda elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4c7eda\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35912050\" data-id=\"35912050\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a05a2 elementor-widget elementor-widget-heading\" data-id=\"72a05a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to make your business truly unstoppable <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c30d9c elementor-widget elementor-widget-heading\" data-id=\"3c30d9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer (Lifetime) Value Optimization Strategy \u2013 A Step by Step Guide <\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4718d8 elementor-widget elementor-widget-text-editor\" data-id=\"f4718d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49b93e9 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"49b93e9\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cc4bd02 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/author\/entrepreneursgateway-com-team\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-user-circle-o\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tEntrepreneursGateway.com Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3e861b9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/2018\/07\/31\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-calendar\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tJuly 31, 2018\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab0d2d8 elementor-widget elementor-widget-image\" data-id=\"5ab0d2d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"522\" height=\"345\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/Value-Optimization-PI-24.png\" class=\"attachment-medium_large size-medium_large wp-image-10949\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/Value-Optimization-PI-24.png 522w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/Value-Optimization-PI-24-300x198.png 300w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eec9430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eec9430\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d87c4f9\" data-id=\"d87c4f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e7c8b1 elementor-widget elementor-widget-text-editor\" data-id=\"0e7c8b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This is the ultimate guide to <strong>making your business truly unstoppable.<\/strong><\/p><p>If you want:<\/p><p>More SALES,<\/p><p>More MARGIN,<\/p><p>And<\/p><p>More PROFIT&#8230;<\/p><p>Then you\u2019ll absolutely love this guide!<\/p><p>We\u2019ll be looking at one of the most effective marketing strategies around \u2013 and probably THE most effective marketing strategy for ANY business.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e100dd elementor-widget elementor-widget-image\" data-id=\"2e100dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/its-called-cvo-1024x309.jpg\" class=\"attachment-large size-large wp-image-11102\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/its-called-cvo-1024x309.jpg 1024w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/its-called-cvo-300x90.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/its-called-cvo-768x232.jpg 768w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/its-called-cvo.jpg 1675w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a228b06 elementor-widget elementor-widget-text-editor\" data-id=\"a228b06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Wondering why this system is so revolutionary?<\/p><p>Firstly, because it <strong>works for businesses of any size<\/strong>, from big to small.<\/p><p>Secondly and most importantly, because by implementing this method you will be sure to <strong>dominate your market and be miles ahead of your competition<\/strong>.<\/p><p>How am I so sure?<\/p><p>Well, this is the exact same strategy that Starbucks, McDonald\u2019s, and Amazon use, just to name a few&#8230;<\/p><p>This system just works!!!<\/p><p>Those that employ this process are impossible to compete with.<\/p><p>Ready to find out why?<\/p><p>Let\u2019s dive right in.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b667c9a elementor-widget elementor-widget-heading\" data-id=\"b667c9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Customer_Value_Optimization_CVO\"><\/span>Customer Value Optimization (CVO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0424b9b elementor-widget elementor-widget-text-editor\" data-id=\"0424b9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Customer Value Optimization strategy is based on <strong>a very simple principle<\/strong>: \u201cHe who can spend the most money to acquire a customer, wins.\u201d<\/p><p>Basically, the objective here is to build a marketing funnel that makes possible for you to spend more than your competitors to acquire customers.<\/p><p>Here\u2019s how:<\/p><p>The CVO strategy builds on Abraham Jay\u2019s famous 3 ways to grow a business:\u2028\u2028<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb85150 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fb85150\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Increase the number of customers\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Increase the average transaction value per customer\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Increase the number of transactions per customer\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdec8e elementor-widget elementor-widget-text-editor\" data-id=\"5bdec8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u2026which, to put it simply, just means:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0775aa elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c0775aa\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Get more customers<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Make sure customers spend on average more<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Make sure they come back to buy more.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63978aa elementor-widget elementor-widget-text-editor\" data-id=\"63978aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Although simple, once this strategy is in place, it <strong>can make your business truly unstoppable<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac1cabf elementor-widget elementor-widget-image\" data-id=\"ac1cabf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"518\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-amazone.jpg\" class=\"attachment-large size-large wp-image-11103\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-amazone.jpg 960w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-amazone-300x162.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-amazone-768x414.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a51e466 elementor-widget elementor-widget-text-editor\" data-id=\"a51e466\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Amazon.com can sell on really thin margins because they know that the way to make money is by acquiring new customers, increasing their average spend, and selling to them more and more frequently.<\/p><p>If you are looking forward to optimizing customer lifetime value and giving the Stamford CVO a try, <strong>this guide will walk you through all the steps<\/strong>.<\/p><p>After reading this article you\u2019ll be able to EASILY implement the CVO strategy to get miles ahead of your competitors and make your business soar.<\/p><p>Here\u2019s an overview of all the steps we&#8217;ll be looking at:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2031b42 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"2031b42\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">1.Determine Product\/Market Fit\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">2.Choose a Traffic Source\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3.Offer a Lead Magnet\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">4.Offer a Tripwire\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">5.Offer a Core Product\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">6.Offer a Profit Maximizer\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">7.Create the Return Path <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e31604 elementor-widget elementor-widget-text-editor\" data-id=\"6e31604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Let\u2019s dive in.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-352cb32 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"352cb32\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThe #CVO strategy is based on a very simple principle: \u201cHe who can spend the most money to acquire a customer, wins.\u201d Find out more: Click to tweet\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+%23CVO+strategy+is+based+on+a+very+simple+principle%3A+%E2%80%9CHe+who+can+spend+the+most+money+to+acquire+a+customer%2C+wins.%E2%80%9D+Find+out+more%3A+Click+to+tweet&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F10944\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb913a elementor-widget elementor-widget-heading\" data-id=\"9fb913a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_1_Determine_ProductMarket_Fit\"><\/span>Step 1: Determine Product\/Market Fit<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da9aa92 elementor-widget elementor-widget-text-editor\" data-id=\"da9aa92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It might sound obvious but\u2026 do you know why people buy? They don\u2019t buy products or services.<\/p><p><strong>That\u2019s right, you read that correctly. <\/strong><\/p><p>They do <em>not<\/em> buy products or services.<\/p><p>They buy OUTCOMES!<br \/><br \/>Let me repeat that again&#8230; They Buy OUTCOMES!!!<\/p><p>Got it?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a304a6 elementor-widget elementor-widget-image\" data-id=\"4a304a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"612\" height=\"421\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img01.jpg\" class=\"attachment-large size-large wp-image-10950\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img01.jpg 612w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img01-300x206.jpg 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6f7cf9 elementor-widget elementor-widget-text-editor\" data-id=\"e6f7cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This is how it works:<\/p><p>Think of any successful sale you\u2019ve ever been involved with. What happened?<\/p><p>You, or the people you were selling to \u2013 in short, the buyer \u2013 always started from a \u201cBefore\u201d state of dissatisfaction to move to an \u201cAfter\u201d state where everything was better and pain, fear, unease (you name it) were gone.<\/p><p>This is EXACTLY what great marketing does: it clarifies the \u201cBefore\u201d and \u201cAfter\u201d states. It shows your prospects how to move from one to the other.<\/p><p>Most businesses, especially start-ups, usually fail either because they are not offering a desired \u201cAfter\u201d state with their products or services,<\/p><p>OR<\/p><p>because they are not able to show how to get from \u201cBefore\u201d to \u201cAfter\u201d.<\/p><p>To become truly successful, you need to be able to clearly articulate to yourself and your prospects how you can take them from the \u201cBefore\u201d state to a desired \u201cAfter\u201d state.<\/p><p>We call this the GAP.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa895c elementor-widget elementor-widget-heading\" data-id=\"0fa895c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">TOP TIP:\u00a0 The bigger the GAP, the more your prospect will pay for you product or services.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0f35e elementor-widget elementor-widget-text-editor\" data-id=\"cf0f35e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>So\u2026 how do you get clarity?<\/p><p>This 8-Question \u201cBefore\/After\u201d Grid works wonders to help you clarify your position.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6be431f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-global elementor-global-10959 elementor-widget-icon-list\" data-id=\"6be431f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List Item #1<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List Item #2<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List Item #3<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb69740 elementor-widget elementor-widget-text-editor\" data-id=\"bb69740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Here you can see them organized in a handy grid:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d54c6 elementor-widget elementor-widget-image\" data-id=\"79d54c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"769\" height=\"427\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img10-01.jpg\" class=\"attachment-large size-large wp-image-10968\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img10-01.jpg 769w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img10-01-300x167.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img10-01-768x426.jpg 768w\" sizes=\"(max-width: 769px) 100vw, 769px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5088732 elementor-widget elementor-widget-heading\" data-id=\"5088732\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>1.\tYour marketing copy will basically write itself now. <\/b><br>\nYou\u2019ll be able to create truly effective market copy that will actually make an impact. You will be able to tell your customers exactly how they will FEEL on an AVERAGE DAY, AFTER they have bought your product or service. \n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6504658 elementor-widget elementor-widget-heading\" data-id=\"6504658\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b>2.\tYou\u2019ll be able to charge more. <\/b><br>\nYou now know what the distance between the \u201cBefore\u201d state and \u201cAfter\u201d state is\u2026 and that distance is called VALUE. All you need to do to be able to charge more, is to create a greater distance between the \u201cBefore\u201d state and desired \u201cAfter\u201d state. You can do this either by creating a better product or service or by improving your marketing \u2013 that is, by better articulating the movement from \u201cBefore\u201d to \u201cAfter. (Ideally, you should do both!!!)\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10369e5 elementor-widget elementor-widget-text-editor\" data-id=\"10369e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>When you create a new offer or company, make sure to keep it simple and to get clear on your \u201cBefore\u201d and \u201cAfter\u201d states. This will make all the difference.<\/p><p>If you can\u2019t do this, you may have an issue with Product\/Market Fit and might need to reconsider your business strategy altogether.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d84262 elementor-widget elementor-widget-heading\" data-id=\"7d84262\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_2_Choose_a_Traffic_Source\"><\/span>Step 2: Choose a Traffic Source <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbd177 elementor-widget elementor-widget-image\" data-id=\"5cbd177\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"611\" height=\"761\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img03.jpg\" class=\"attachment-large size-large wp-image-10952\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img03.jpg 611w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img03-241x300.jpg 241w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b5bb5 elementor-widget elementor-widget-text-editor\" data-id=\"f5b5bb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Remember: the goal of this strategy is to get more prospects and drive them into your sales funnel, turning them into customers and making sure they come back for more.<\/p><p>It doesn\u2019t matter what Traffic Source you choose, the objective is the same. It\u2019s all about customer lifetime value optimization. To be truly effective, you need to refer everything you learn in terms of marketing or social media marketing back to the Stamford CVO.<\/p><p>Now:<\/p><p>Here\u2019s something you need to understand: traffic is not your problem.<\/p><p>Granted, you might have all sorts of other problems (an offer problem, a business model problem, a measurement problem\u2026), but you definitely DO NOT have a traffic problem.<\/p><p>Why?<\/p><p>Because every possible search engine, social media platform, paid ads platform is more than happy to send traffic your way!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c3c90 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"c2c3c90\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tRemember, all you need to be truly unstoppable is to be willing and able to spend more than your competition to acquire customers.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Remember%2C+all+you+need+to+be+truly+unstoppable+is+to+be+willing+and+able+to+spend+more+than+your+competition+to+acquire+customers.&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F10944\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9df39c elementor-widget elementor-widget-text-editor\" data-id=\"f9df39c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>So, all you need is to know what a customer is worth and how much you can pay to acquire a customer.<\/p><p>You need to calculate:<\/p><p>&#8211; the Average Customer Value (ACV) \u2013 that is, how much a customer is worth; and<\/p><p>&#8211; the Average Visitor Value (AVV) \u2013 that is, how much you can pay for the traffic to acquire a customer.<\/p><p>The formula looks like this:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a05a83 elementor-widget elementor-widget-heading\" data-id=\"0a05a83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Tripwire Price + (Core Offer Price * Core Offer Conversion Rate) + (Profit Maximizer Price * Profit Maximizer Conversion Rate) = Average Customer Value<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df68a7 elementor-widget elementor-widget-text-editor\" data-id=\"1df68a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The goal here, no matter which Traffic Source you choose, is to drive your prospects into the Stamford CVO funnel.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af650ce elementor-widget elementor-widget-heading\" data-id=\"af650ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">TOP TIP: The best way to do it is:<br>\n \n- Become a master of one Traffic Source.<br>\n- Then add a second Traffic Source.<br>\n - Then a third.<br>\n - Etc.\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e605e5f elementor-widget elementor-widget-text-editor\" data-id=\"e605e5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>OK, you may ask, but how do I start my traffic strategy?<\/p><p>Simple.<\/p><p>It begins with a Lead Magnet.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3e1921 elementor-widget elementor-widget-heading\" data-id=\"c3e1921\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_a_Lead_Magnet_FREE\"><\/span>Step 3: Offer a Lead Magnet (FREE)<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a4a7855 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a4a7855\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ab96d0\" data-id=\"3ab96d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a362d6 elementor-widget elementor-widget-text-editor\" data-id=\"7a362d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A Lead Magnet is a valuable piece of information you give away in exchange for contact details (usually your prospects\u2019 email address). It\u2019s like a magnet for leads.<\/p><p>Think of it as an irresistible bribe, something that will provide your prospects with so much value that they\u2019ll be more than happy to give you their email address to get it. Once you have their email address, you can keep marketing to them and driving them into your sales funnel.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb5afcc\" data-id=\"cb5afcc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58f74fe elementor-widget elementor-widget-image\" data-id=\"58f74fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img04.jpg\" class=\"attachment-large size-large wp-image-10953\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img04.jpg 720w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img04-150x150.jpg 150w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img04-300x300.jpg 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0fce19 elementor-widget elementor-widget-text-editor\" data-id=\"f0fce19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>So, how do you get their attention?<\/p><p><strong>Specificity does it.<\/strong><\/p><p>You don\u2019t need to provide something complex or lengthy, but you need to provide something that really makes a difference. It must be something that\u2019s very specific to your target audience and that truly adds value, changing their state from an unsatisfactory \u201cBefore\u201d state to a desired \u201cAfter\u201d state.<\/p><p>Checklists, free templates, free e-books\u2026 these are all good Lead Magnets for customer lifetime value optimization. You don\u2019t need anything fancy in order to offer value.<\/p><p>Usually you would create a landing page for this, and in there you would have a form where the prospect can provide their contacts in exchange for the download. (Remember a SEO strategy for your landing page, so you\u2019ll also be able to convert cold traffic!)<\/p><p>Lead Magnet are great because they can really increase leads. And because they are at the very top of your funnel, you\u2019ll get dividends throughout the rest of the system.<\/p><p><strong>Remember to be specific<\/strong> \u2013 What irresistible bribe could you offer in exchange for a prospect\u2019s contact information?\u00a0 That\u2019s how you need to think.<\/p><p><strong>Remember to be succinct<\/strong> \u2013 No one wants a 2000 pages e-book or 100 hours course as a Lead Magnet! Prospects want to solve a problem. They want an outcome. They want to get an \u201cAfter\u201d state. What can you offer them?<\/p><p>Once you have acquired leads through your Lead Magnet, you are ready for the next step: offering a Tripwire.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7acbd elementor-widget elementor-widget-heading\" data-id=\"ff7acbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_4_Offer_a_Tripwire_to_the_leads\"><\/span>Step 4: Offer a Tripwire to the leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9961d59 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9961d59\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a9e458e\" data-id=\"a9e458e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57852eb elementor-widget elementor-widget-text-editor\" data-id=\"57852eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A Tripwire Offer is an extremely cheap offer (usually between $1 to $20) made to those who have displayed interest in your Lead Magnet.<\/p><p>The goal here is to change your relationship with your prospects, converting them from leads customers.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a48de7\" data-id=\"2a48de7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b7b1e elementor-widget elementor-widget-image\" data-id=\"49b7b1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"290\" height=\"174\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img05.jpg\" class=\"attachment-large size-large wp-image-10954\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1206dc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1206dc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-137d0b3\" data-id=\"137d0b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-654f716 elementor-widget elementor-widget-image\" data-id=\"654f716\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"949\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img06.jpg\" class=\"attachment-large size-large wp-image-10955\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img06.jpg 700w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img06-221x300.jpg 221w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bdfe9b5\" data-id=\"bdfe9b5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1055a00 elementor-widget elementor-widget-text-editor\" data-id=\"1055a00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Remember, the Stamford CVO goal is always the same \u2013 that is, to increase the number of customers. However, so far we have only generated leads. The Tripwire offer is how you start getting customers.<\/p><p>The trick is to make an offer that is absolutely impossible to resist\u2026 even if it\u2019s at a loss to you! The point here is that nothing is more valuable than a list of buyers, which is why the Tripwire Offer is the single most powerful addition you can make to your marketing strategy \u2013 even if you don\u2019t make a cent from it.<\/p><p>Columbia Records mastered the Tripwire when they made the absolutely irresistible offer of 13 records or tapes (THIRTEEN!) for JUST $1!!!<\/p><p>This is because they understood the principles behind customer lifetime value optimization: acquiring a list of customers is what makes all the difference.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b1aa4 elementor-widget elementor-widget-text-editor\" data-id=\"85b1aa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f53d07f elementor-widget elementor-widget-text-editor\" data-id=\"f53d07f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Tripwires can be anything: physical products, physical books, pieces of software, paid webinars, and even free or discounted services.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0242e7f elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"0242e7f\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tHere\u2019s the strategy behind the Tripwire:\u2028\u2028 Convert the maximum number of Lead Magnet leads into paying customers, even at the expense of your profit margin.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Here%E2%80%99s+the+strategy+behind+the+Tripwire%3A%E2%80%A8%E2%80%A8+Convert+the+maximum+number+of+Lead+Magnet+leads+into+paying+customers%2C+even+at+the+expense+of+your+profit+margin.&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F10944\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77acd9f elementor-widget elementor-widget-text-editor\" data-id=\"77acd9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Acquiring a paying customer will deliver <strong>profit through the next 3 steps:<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b773c0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8b773c0\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Offer a Core Product\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Offer a Profit Maximizer\u2028<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Create the Return Path <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419fe12 elementor-widget elementor-widget-text-editor\" data-id=\"419fe12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>How?<\/p><p>\u00a0Let me show you.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9ef3d elementor-widget elementor-widget-heading\" data-id=\"0e9ef3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_5_Offer_a_Core_Product\"><\/span>Step 5: Offer a Core Product<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d59fe1 elementor-widget elementor-widget-text-editor\" data-id=\"7d59fe1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A Core Offer is generally what your business is already offering. It\u2019s your flagship product.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73df7ec elementor-widget elementor-widget-image\" data-id=\"73df7ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"778\" height=\"434\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img07opt.jpg\" class=\"attachment-large size-large wp-image-11104\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img07opt.jpg 778w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img07opt-300x167.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img07opt-768x428.jpg 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3f6a8 elementor-widget elementor-widget-text-editor\" data-id=\"ca3f6a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>All you\u2019ve done in your previous steps will increase your core offer sales \u2013 but remember\u2026 you won\u2019t necessarily make profit in this step either! (Well, you could, but that\u2019s not the point.)<\/p><p>WHAT???, you might say.<\/p><p>Let me explain what happens here.<\/p><p>The previous steps made sure that you put in place two successful transactions with your prospects, which \u2013 if you have truly delivered value \u2013 will make them more likely to buy from you.<\/p><p>This is why it\u2019s critical to over-deliver with the Lead Magnet and Tripwire instead of trying to make Core Offers to cold prospects.<\/p><p>To follow through on the Stamford CVO process, you would now take everything you made from the Core Offer and reinvest it to acquire more customers.<\/p><p>This is how you become unstoppable! You need to build a system that allows you to spend more than your competitors to acquire a customer, thus optimizing customer lifetime value.<\/p><p>The most successful businesses in the world make no profit until the last two stages of the CVO Funnel. That\u2019s right!!! The magic happens with:<\/p><p>&#8211; Profit Maximizers, and<\/p><p>&#8211; Return Path.<\/p><p>Let\u2019s see how.<\/p><p>(ALMOST THERE!)<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cbf6c elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"56cbf6c\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIt\u2019s critical to over-deliver with the Lead Magnet and Tripwire instead of trying to make Core Offers to cold prospects.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=It%E2%80%99s+critical+to+over-deliver+with+the+Lead+Magnet+and+Tripwire+instead+of+trying+to+make+Core+Offers+to+cold+prospects.&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F10944\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffaae9c elementor-widget elementor-widget-heading\" data-id=\"ffaae9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_6_Offer_a_Profit_Maximizer\"><\/span>Step 6: Offer a Profit Maximizer<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0300e9 elementor-widget elementor-widget-text-editor\" data-id=\"a0300e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A Profit Maximizer is the upsell; it\u2019s what you offer each customer to maximize the transaction value \u2013 so bundles, kits, related products, etc.<\/p><p>Amazon does this wonderfully well by offering a Cross-Sell Profit Maximizer, which is displayed as: \u201cPeople who bought this product, also bought that product\u201d.<\/p><p>The goal here is to increase the Average Basket Value, maximizing profit. And of course, they also make a Bundle Profit Maximizer offer when they show you \u201cFrequently Bought Together\u201d items.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367f7ae elementor-widget elementor-widget-image\" data-id=\"367f7ae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"873\" height=\"240\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img08.jpg\" class=\"attachment-large size-large wp-image-10957\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img08.jpg 873w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img08-300x82.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img08-768x211.jpg 768w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfafa9b elementor-widget elementor-widget-text-editor\" data-id=\"cfafa9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>So, what do you need to do to master this step?<\/p><ol><li><strong> Increases the average transaction value per client <\/strong><\/li><li><strong> Find your profit optimizer to be truly unstoppable<\/strong><\/li><\/ol><p>By not having Tripwire Offers and Profit Maximizers, most companies rely completely on their Core Offer \u2013 which just makes sure they\u2019ll keep struggling.<\/p><p><u>You won\u2019t get great profits from your Core Offer.<\/u><\/p><p>Think of McDonald\u2019s. Did you know that McDonald\u2019s makes almost no money selling hamburgers?<\/p><p>None!<\/p><p>The hamburger is their Core Offer, but the way they make money is by selling soda and fries. Talk about Profit Maximizer!!!<\/p><p>Best Buy sells laptops and plasma TVs (their Core Offers) at extra low prices, then makes profits by offering warranties, installation, and support services.<\/p><p>Basically, any offer you make with your Core Product is a Profit Maximizer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4645f0 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"b4645f0\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThink carefully: What can you offer as an upsell or cross-sell? What could you bundle with your Core Offer? \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Think+carefully%3A+What+can+you+offer+as+an+upsell+or+cross-sell%3F+What+could+you+bundle+with+your+Core+Offer%3F+&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F10944\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c32ad0 elementor-widget elementor-widget-text-editor\" data-id=\"7c32ad0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Find out and you\u2019ll be on your way to becoming unstoppable.<\/p><p>And now we\u2019re ready for the last step\u2026<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed38b1 elementor-widget elementor-widget-heading\" data-id=\"5ed38b1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_7_Create_the_Return_Path\"><\/span>Step 7: Create the Return Path<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3ece8 elementor-widget elementor-widget-text-editor\" data-id=\"1a3ece8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The Return Path is the tactics you use to bring existing customers back into your funnel after the sale.<\/p><p>Where step 6 covered the second of Jay\u2019s principles (increase the average transaction value per customer), step 7 covers the third principle: increase the number of transactions per customer.\u2028<\/p><p>The strategy in this step is to keep marketing to your buyers: keep communicating with them with irresistible content so that they come back and buy more and more.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc54da elementor-widget elementor-widget-image\" data-id=\"bbc54da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img09-1024x490.jpg\" class=\"attachment-large size-large wp-image-10958\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img09.jpg 1024w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img09-300x144.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/07\/CVO-Strategy-img09-768x368.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143c718 elementor-widget elementor-widget-text-editor\" data-id=\"143c718\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>And you can do this easily because you have collected their details in step 1, when you offered them a great Lead Magnet! Now you can start the process again and offer them new Lead Magnets, Tripwires, Core Offers, and Profit Maximizers \u2013 and so on.<\/p><p>Basically, the Return Path is any action or strategy that brings a customer or prospect back into your funnel. This might include Organic Social Media (like Twitter, Facebook, and LinkedIn), Emails, Loyalty Programs, Ad Retargeting, Outbound Sales Calling\u2026 you name it.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfa452c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfa452c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-642ad49\" data-id=\"642ad49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7eaac51 elementor-widget elementor-widget-heading\" data-id=\"7eaac51\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"IN_SUMMARY\"><\/span>IN SUMMARY:<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05bc8a6 elementor-widget elementor-widget-text-editor\" data-id=\"05bc8a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The goal of the Stamford CVO strategy is to drive prospects into your funnel. To do so, you need to be willing to spend more than your competition to acquire customers.<\/p><p>After you\u2019ve determined your Product\/Market Fit and have chosen a Traffic Source, Step 3 and 4 (Lead Magnet + Tripwire) will increase the number of customers you have; Step 5 and 6 (Core Offer + Profit Maximizer) will increase the average transaction value per customer; and step 7 (the Return Path) will increase the number of transactions per customer.<\/p><p>As you can see, customer lifetime value optimization is not difficult.<\/p><p>All you need to do is to start thinking in CVO terms to make your business impossible to compete with!!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a39e44e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a39e44e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12de3d4\" data-id=\"12de3d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7a7414 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"d7a7414\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-hand-o-down\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1ac78 elementor-widget elementor-widget-heading\" data-id=\"6f1ac78\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Now_over_to_you\"><\/span>Now, over to you...<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6cea8f elementor-widget elementor-widget-text-editor\" data-id=\"d6cea8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Now I&#8217;d love to hear from you:<\/p><p>What do you think of the CVO strategy?<\/p><p>Or perhaps you have some questions&#8230;<\/p><p>Either way, feel free to leave your comments below and I&#8217;ll make sure to answer as soon as they come in!\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b25612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b25612\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87b6f95\" data-id=\"87b6f95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p> We\u2019ll be looking at one of the most effective marketing strategies around <\/p>\n<p>It\u2019s called: Customer Value Optimization (CVO).<\/p>\n<p>Wondering why this system is so revolutionary? <\/p>\n","protected":false},"author":9,"featured_media":10947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[3,4],"tags":[24],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer (Lifetime) Value Optimization Strategy, a Step by Step Guide - Entrepreneurs Gateway<\/title>\n<meta name=\"description\" content=\"Top Tips &amp; Advice: Maximizing Customer Lifetime Value, Growing Your Business on Autopilot. (FIND OUT MORE). Creating Loyal Customers,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneursgateway.com\/customer-lifetime-value-optimization\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer (Lifetime) Value Optimization Strategy, a Step by Step Guide - Entrepreneurs Gateway\" \/>\n<meta property=\"og:description\" content=\"Top Tips &amp; Advice: Maximizing Customer Lifetime Value, Growing Your Business on Autopilot. (FIND OUT MORE). 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