{"id":10049,"date":"2018-11-04T00:00:55","date_gmt":"2018-11-04T00:00:55","guid":{"rendered":"https:\/\/entrepreneursgateway.com\/clone-how-to-write-a-business-plan-fast-step-by-step-definitive-guide\/"},"modified":"2019-11-06T14:15:20","modified_gmt":"2019-11-06T14:15:20","slug":"business-plan-definitive-guide","status":"publish","type":"post","link":"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/","title":{"rendered":"How To Write a Business Plan&#8230; FAST (Step by Step) Definitive Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10049\" class=\"elementor elementor-10049\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbbf645 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dbbf645\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-744d8173\" data-id=\"744d8173\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-535f69d elementor-widget elementor-widget-heading\" data-id=\"535f69d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How To Write a Business Plan... <u><i>FAST<\/i><\/u><br>(Step by Step) Definitive Guide<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-258d3b9 elementor-widget elementor-widget-heading\" data-id=\"258d3b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Insanely Actionable Business Plan Tips That Are Sure To Impress!\n<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2127df03 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"2127df03\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-cc4bd02 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/author\/entrepreneursgateway-com-team\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-user-circle-o\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tEntrepreneursGateway.com Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-3e861b9 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/entrepreneursgateway.com\/2018\/11\/04\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-calendar\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tNovember 4, 2018\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd0f39 elementor-widget elementor-widget-image\" data-id=\"1cd0f39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"211\" height=\"310\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/BusinessPlan-Hub-page-Images-05.png\" class=\"attachment-medium_large size-medium_large wp-image-6565\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/BusinessPlan-Hub-page-Images-05.png 211w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/10\/BusinessPlan-Hub-page-Images-05-204x300.png 204w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1acc0d60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1acc0d60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32b89cff\" data-id=\"32b89cff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a7816 elementor-widget elementor-widget-heading\" data-id=\"b0a7816\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"1_Writing_a_business_plan_that_will_impress\"><\/span>#1 Writing a business plan that will impress<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-114fb55b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"114fb55b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d0ba0b0\" data-id=\"d0ba0b0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53f79f3a elementor-widget elementor-widget-text-editor\" data-id=\"53f79f3a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>In this definitive Step-by-Step guide on writing a business plan, I&#8217;ll take you through all the stages of writing your plan.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25deef8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25deef8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a04cc31\" data-id=\"a04cc31\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc0e2df elementor-widget elementor-widget-text-editor\" data-id=\"bc0e2df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>We&#8217;ve looked at <a href=\"https:\/\/entrepreneursgateway.com\/business-plan-type-of\/\">the different types of business plans<\/a> and\u00a0<a href=\"https:\/\/entrepreneursgateway.com\/what-is-a-business-plan\/\">why a Business Plan is so important<\/a>, so let&#8217;s look at the process of actually writing one!<\/p><p><strong>Bottom Line:<\/strong><\/p><p>If you are looking to achieve your goals and impress your readers&#8230;<\/p><p><strong>Read on.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9ac94bc\" data-id=\"9ac94bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddbf388 elementor-widget elementor-widget-image\" data-id=\"ddbf388\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/BP-guide-b-02.jpg\" class=\"attachment-large size-large wp-image-6833\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/BP-guide-b-02.jpg 800w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/BP-guide-b-02-300x188.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/BP-guide-b-02-768x480.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7d29d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"a7d29d3\" data-element_type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;shake&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25057a2\" data-id=\"25057a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a5d640 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"1a5d640\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-hand-o-down\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f202fdb elementor-widget elementor-widget-text-editor\" data-id=\"f202fdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><i>This article is part of the <a href=\"https:\/\/entrepreneursgateway.com\/business-plan-hub\/\"><strong><u><span style=\"color: #333399;\">Business Planning Hub<\/span><\/u><\/strong><\/a>, where you\u2019ll find lots of guides and resources to help you create the perfect business plan!<\/i><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6f9369 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6f9369\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bbe95e\" data-id=\"3bbe95e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8ee6e3 tc-width-full elementor-widget elementor-widget-shortcode\" data-id=\"d8ee6e3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_45_2 counter-flat ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"ez-toc-toggle-icon-1\"><label for=\"item-644cee4f99d3e\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-644cee4f99d3e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#1_Writing_a_business_plan_that_will_impress\" title=\"#1 Writing a business plan that will impress\">#1 Writing a business plan that will impress<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#2_Rules_for_writing_a_business_plan\" title=\"#2 Rules for writing a business plan\">#2 Rules for writing a business plan<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Step_by_Step\" title=\"Step by Step!\">Step by Step!<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Step_by_Step-2\" title=\"Step by Step\">Step by Step<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Step_1_The_Executive_Summary\" title=\"Step 1: The Executive Summary\">Step 1: The Executive Summary<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#How_to_write_it\" title=\"How to write it\">How to write it<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#EXAMPLE_1_Cosmetic_Business_Plan\" title=\"EXAMPLE 1: Cosmetic Business Plan\">EXAMPLE 1: Cosmetic Business Plan<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#EXAMPLE_2_Real_Estate_Business_Plan\" title=\"EXAMPLE 2: Real Estate Business Plan\">EXAMPLE 2: Real Estate Business Plan<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Step_2_The_Company_Overview\" title=\"Step 2: The Company Overview\">Step 2: The Company Overview<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Example_Company_Overview_E-commerce_Store\" title=\"Example Company Overview:\u00a0E-commerce Store:\">Example Company Overview:\u00a0E-commerce Store:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Step_3_Market_Analysis%E2%80%AF_-_Products_and_Services\" title=\"Step 3: Market Analysis\u202f \u2013 Products and Services\">Step 3: Market Analysis\u202f \u2013 Products and Services<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Market_Research\" title=\"Market Research\">Market Research<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Example_Market_Analysis_E-commerce_Store\" title=\"Example Market Analysis: E-commerce Store:\">Example Market Analysis: E-commerce Store:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Example_Market_Analysis_for_the_hospitality_trade\" title=\"Example Market Analysis for the\u00a0hospitality trade:\">Example Market Analysis for the\u00a0hospitality trade:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Products_and_Services\" title=\"Products and Services \">Products and Services <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Competitors\" title=\"Competitors\">Competitors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Product_Service_Development\" title=\"Product &#038; Service Development \">Product &#038; Service Development <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Sourcing_and_Fulfilment\" title=\"Sourcing and Fulfilment \">Sourcing and Fulfilment <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Technology\" title=\"Technology \">Technology <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Intellectual_Property\" title=\"Intellectual Property \">Intellectual Property <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#SWOT_Analysis_and_PEST_Analysis\" title=\"SWOT Analysis and PEST Analysis\">SWOT Analysis and PEST Analysis<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Step_4_The_Marketing_Strategy\" title=\"Step 4: The Marketing Strategy\">Step 4: The Marketing Strategy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Example_of_a_Marketing_Strategy_for_an_E-commerce_Store\" title=\"Example of a Marketing Strategy for an\u00a0E-commerce Store:\">Example of a Marketing Strategy for an\u00a0E-commerce Store:<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Step_5_Organization_and_Management%E2%80%AF\" title=\"Step 5: Organization and Management\u202f \">Step 5: Organization and Management\u202f <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#Step_6_Operations_and_logistics%E2%80%AF\" title=\"Step 6: Operations and logistics\u202f \">Step 6: Operations and logistics\u202f <\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64a57c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64a57c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4fc60d\" data-id=\"b4fc60d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d279f35 elementor-widget elementor-widget-heading\" data-id=\"d279f35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"2_Rules_for_writing_a_business_plan\"><\/span>#2 Rules for writing a business plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80028cb elementor-widget elementor-widget-text-editor\" data-id=\"80028cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Before we start, here are <strong>some essential rules <\/strong>from the EntrepreneursGateway.com team to help you make the process easier and more efficient:<\/p><h3><b>1. Be short and to the point<\/b><\/h3><p>Your business plan should be short and to the point.<\/p><p>Why?<\/p><p>Firstly because\u2026 Well, you\u2019ve gone to the trouble of writing it, so you <strong>want to make sure someone will actually read it<\/strong>! (And believe us, nobody will read a business plan that\u2019s 100 pages long\u2026)<\/p><p>Secondly, it\u2019s a tool that you\u2019ll continue to use for business growth, something that <strong>will be constantly updated<\/strong>. If it\u2019s too long, refining it and updating it again and again is going to be hard work.<\/p><h3><b>2. Understand your audience<\/b><\/h3><p>Make sure you write your business plan in a <strong>tone and language that your audience understands<\/strong>.<\/p><p>For example, say your business develops software. Your potential investors aren\u2019t software experts (and won\u2019t understand the software terminology that you may well use in everyday situations), so make sure to accommodate your readers.<\/p><p>Keep your product\/service explanations simple, so that everyone will be able to understand.<\/p><h3><b>3. Don\u2019t feel intimidated<\/b><\/h3><p>Most entrepreneurs and business owners are not business experts and don\u2019t have degrees. They are <strong>learning along the way<\/strong>, just as you are.<\/p><p>Writing your business plan can seem a steep climb, but it doesn\u2019t need to be. If you\u2019re <strong>passionate and believe in your business<\/strong>, it will not be as much of a challenge as you think.<\/p><p>If you want to <strong>start off with an easier and simpler business plan, <\/strong>why not try our <a href=\"https:\/\/entrepreneursgateway.com\/business-plan-lean\/\">Lean Plan<\/a>? You can always write a more detailed business plan at a later time.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-176d007 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"176d007\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ece4424\" data-id=\"ece4424\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33cb159 elementor-widget elementor-widget-text-editor\" data-id=\"33cb159\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><em>Click on the download button below to download our <a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/OnePagePlan\">FREE Lean Business Plan template<\/a>.<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0231c elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3d0231c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/OnePagePlan\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">DOWNLOAD NOW!<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8144891\" data-id=\"8144891\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7443e7 elementor-widget elementor-widget-image\" data-id=\"e7443e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/BusinessPlanHub-post-img-opt.jpg\" class=\"attachment-large size-large wp-image-6598\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/BusinessPlanHub-post-img-opt.jpg 800w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/BusinessPlanHub-post-img-opt-300x200.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/BusinessPlanHub-post-img-opt-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2beb463 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2beb463\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8199a9b\" data-id=\"8199a9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75dd9bb elementor-widget elementor-widget-heading\" data-id=\"75dd9bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_by_Step\"><\/span>Step by Step!<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05c55c2 elementor-widget elementor-widget-text-editor\" data-id=\"05c55c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Let\u2019s now look at all the steps necessary to write the perfect Business Plan.<\/p><p><strong>Remember: <\/strong><\/p><p>As the saying goes, a journey of a thousand\u00a0miles\u00a0begins with a single step.<\/p><p>We\u2019ll walk you through all the stages, so <strong>don\u2019t be intimidated<\/strong> and just give it a try!<\/p><p>You can always refine your plan later.<\/p><p><strong>Ready? Strap yourself in.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d610fcb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d610fcb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b15c69\" data-id=\"9b15c69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30cf78b elementor-widget elementor-widget-heading\" data-id=\"30cf78b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_by_Step-2\"><\/span>Step by Step<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e69c41e elementor-widget elementor-widget-text-editor\" data-id=\"e69c41e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Let\u2019s now look at all the steps necessary to write the perfect Business Plan.<\/p><p><strong>Remember: <\/strong><\/p><p>As the saying goes, a journey of a thousand\u00a0miles\u00a0begins with a single step.<\/p><p>We\u2019ll walk you through all the stages, so <strong>don\u2019t be intimidated<\/strong> and just give it a try!<\/p><p>You can always refine your plan later.<\/p><p><strong>Ready? Strap yourself in.<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-284e17d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"284e17d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0362c9\" data-id=\"f0362c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8077090 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"8077090\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tWrite your #businessplan in a tone and language that your audience understands. Check out the Ultimate #Business #Planning Guide\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Write+your+%23businessplan+in+a+tone+and+language+that+your+audience+understands.+Check+out+the+Ultimate+%23Business+%23Planning+Guide&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F10049\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85520ba elementor-widget elementor-widget-image\" data-id=\"85520ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/FREE_BP_training\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"240\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Free-Business-Plan-Training.jpg\" class=\"attachment-large size-large wp-image-12534\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Free-Business-Plan-Training.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Free-Business-Plan-Training-300x72.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Free-Business-Plan-Training-768x184.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24c6b3e elementor-widget elementor-widget-heading\" data-id=\"24c6b3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_1_The_Executive_Summary\"><\/span>Step 1: The Executive Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dca5f elementor-widget elementor-widget-image\" data-id=\"f8dca5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"823\" height=\"316\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-012.jpg\" class=\"attachment-large size-large wp-image-6616\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-012.jpg 823w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-012-300x115.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-012-768x295.jpg 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc2e12 elementor-widget elementor-widget-text-editor\" data-id=\"efc2e12\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>What is it?<\/strong><\/p><p>The Executive Summary is<strong> the most vital section <\/strong>of your business plan, because it could be the only section a busy business person reads.<\/p><p>It gives you the opportunity to say:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-874d419 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"874d419\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What your business does<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How it does it<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Why it is the best at doing it<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bbc6b0 elementor-widget elementor-widget-text-editor\" data-id=\"7bbc6b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It is almost like a pitch \u2013 a platform where you can show why your business stands out from the rest.\u202f<\/p><p>You really want people to read it, so <strong>make sure it\u2019s not particularly long<\/strong>! Make also sure the tone is appropriate and the language adopted is clear and pleasant.<\/p><p>Basically, you should do all you can <em>not<\/em> to discourage people from reading it.<\/p><p>From your Executive Summary, a reader should:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bd081 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e0bd081\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Be\u202fable to understand what your business is about,\u202f<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Want to read the rest of the\u202fplan,<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Be convinced that investing both their time and money into it is a good idea.\u202f<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a723d2 elementor-widget elementor-widget-text-editor\" data-id=\"5a723d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><span style=\"color: #ffffff;\"><strong>Here\u2019s a tip for you<\/strong><\/span><\/h3><p>Although it is placed at the beginning of a business plan, many entrepreneurs choose to <strong>write the Executive Summary last<\/strong><strong>, after everything else is finished<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2ea70 elementor-widget elementor-widget-text-editor\" data-id=\"5b2ea70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Why?<\/p><p>Because the aim is to <strong>highlight the strengths of the overall plan<\/strong> \u2013 which you should already be very clear about. By writing it last, you will already have clarity about your business, and will be able to do this very quickly and straightforwardly.<\/p><p>Basically, the Executive Summary gives an <strong>overview of the business<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b04db8f elementor-widget elementor-widget-heading\" data-id=\"b04db8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_to_write_it\"><\/span>How to write it<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5abc830 elementor-widget elementor-widget-text-editor\" data-id=\"5abc830\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The <strong>first paragraph should include<\/strong>:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb31527 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"eb31527\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Business\u2019s name<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Location<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What the product\/service is<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What the purpose of the plan is.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6d5cb elementor-widget elementor-widget-text-editor\" data-id=\"5a6d5cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>As for the rest of the summary, businesses at various stages will require <strong>different components.<\/strong><\/p><p>For example, <a href=\"https:\/\/entrepreneursgateway.com\/business-plan-one-page-plan\/\">new or start-up businesses<\/a> might not need as many details as an established business. The angle to focus on in that case is what ideas or decisions led to the start-up or that particular type of business, what experience the team has, and what research has been done to ensure that it is a sound investment.<\/p><p>You need to provide evidence that a thorough Market Analysis has been done, highlighting a need or niche in the market and how the business can fill it.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6416779 elementor-widget elementor-widget-text-editor\" data-id=\"6416779\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-size: 24pt;\"><strong>At a glance\u2026<\/strong><\/span><\/p><ul><li>The Executive Summary is the first thing to be read, but the last thing to be written.<\/li><li>It can include whether or not a loan or investment\u202fis\u202frequired.<\/li><li>It should specify the amount needed and, in the case of an investment, it should include the percentage of equity ownership offered in return (the exact loan details need not be included).<\/li><li>Businesses shopping around for Capital can use the Executive Summary to entice prospective investors and persuade them that it is something that they do not want to miss investing in.<\/li><li>Different industries will include different things within their Executive Summaries.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda0a0a elementor-widget elementor-widget-text-editor\" data-id=\"bda0a0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-size: 18pt;\"><b>Let\u2019s look at some examples.<\/b><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b902387 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b902387\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03868c6\" data-id=\"03868c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0569a2e elementor-widget elementor-widget-heading\" data-id=\"0569a2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"EXAMPLE_1_Cosmetic_Business_Plan\"><\/span>EXAMPLE 1: Cosmetic Business Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d4d5b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d4d5b9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc87a24\" data-id=\"dc87a24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-657ccce elementor-widget elementor-widget-text-editor\" data-id=\"657ccce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Who We Are<\/strong><strong>\u00a0<\/strong><\/h3><p>We are\u00a0a business that sells\u00a0Cosmetics \u2013 an exciting, innovative and affordable range of skin, body and hair care products to be launched in Angola, and then the rest of Africa.<\/p><p>A former\u00a0Celebrity will be a director of the\u00a0company and\u00a0will be the face and name of the brand.<strong>\u00a0<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9efd0a elementor-widget elementor-widget-text-editor\" data-id=\"f9efd0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>What We Sell<\/strong><strong>\u00a0<\/strong><\/h3><p>We\u00a0will sell a wide range of products including shower gels, body lotions, shampoo, conditioners, hair lotions, soaps, and moisturizers.<\/p><p>We aim to establish these products first, and then to launch new products as the brand gains momentum.<\/p><p>These new products will include deodorants, toothpaste, women&#8217;s hygiene products, and also\u00a0a baby care range.<strong>\u00a0<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ecd4cd elementor-widget elementor-widget-text-editor\" data-id=\"1ecd4cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Who We Sell To<\/strong><\/h3><p>Our\u00a0target\u00a0market\u00a0will\u00a0consist\u00a0of\u00a0the\u00a0thriving\u00a0and\u00a0growing\u00a0middle\u00a0class in\u00a0Angola,\u00a0and we\u00a0have\u00a0plans\u00a0to\u00a0expand\u00a0our operations\u00a0to\u00a0the\u00a0rest\u00a0of\u00a0Africa.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fae5c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fae5c4a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a36fddf\" data-id=\"a36fddf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c6a0d1 elementor-widget elementor-widget-heading\" data-id=\"9c6a0d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"EXAMPLE_2_Real_Estate_Business_Plan\"><\/span>EXAMPLE 2: Real Estate Business Plan<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c1223a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c1223a\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95c4d55\" data-id=\"95c4d55\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdeed8 elementor-widget elementor-widget-text-editor\" data-id=\"4fdeed8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Executive Summary<\/strong><\/h3><p>Mickey Mouse has an exemplary track record and 35 years of experience in the golf and leisure industry \u2013 having recently retired from multi-million-pound golf and leisure homes complex <em>ABC Golf &amp; Country Club<\/em> in Scotland, which became a part of the Disney Magic Group of companies in 2007.<\/p><p>The flagship of this company is the <em>Shadow Creek Golf Club<\/em> in Las Vegas. Mickey is now keen to begin his next independent venture.<\/p><p>Mickey was instrumental in the concept, development and success of ABC.<\/p><p>He now wants to take his experience and this proven business model and create a world-class golf venue with luxury leisure facilities and one, two, and three story holiday homes set within a stunning California location.<\/p><p>The proposed site is currently confidential, and Mickey is in the process of arranging initial meetings with the landowners to discuss his venture, as well as his vision for the use of the land.<\/p><p>The site details may be divulged to prospective investors, suppliers, and agents, but will otherwise remain confidential for the time-being.<\/p><p>The land itself is made up primarily of remediated quarry land and redundant woodland with natural undulations that span from 90ft above sea level to 30ft below sea level.<\/p><p>Infrastructure to and from the site is good by road, and also by air for patrons with their own helicopter, or those who want to fly in.<\/p><p>In other words, it is the perfect site on which to build a world-class golf and leisure complex, whilst also remaining sympathetic to the natural beauty and conservation of the area.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b308073 elementor-widget elementor-widget-text-editor\" data-id=\"b308073\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>The Company<\/strong><\/h3><p>The company is currently in the startup phase. The Rose Hill venture will be a family-run business with Mickey Mouse and his daughter Minnie Mouse heading the management team.<\/p><p>Minnie Mouse was Park Manager at <em>ABC Golf &amp; Country Club<\/em>, and also brings with her years of experience and expertise in the golf and leisure industry.<\/p><p>Our vision is to develop and nurture a family business that creates security and longevity for our family for many generations to come, and an exclusive and beautiful leisure facility for our clients and their families and friends to enjoy.<\/p><p>We are also passionate about creating jobs and opportunities for local people and building robust relationships with local and national suppliers and contractors.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6624cf elementor-widget elementor-widget-text-editor\" data-id=\"c6624cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong><em>What We Sell<br \/><\/em><\/strong><\/h3><p>Escape the stresses of modern life and indulge yourself at Rose Hill \u2013 the home of world-class golf and premium leisure facilities in the heart of North California.<\/p><p>Set amidst a stunning location within a 400-acre private estate, Rose Hill is widely considered to be one of the finest golf resorts in the USA, and indeed the world.<\/p><p>Rose Hill features 18 holes of unrivalled golfing, and exclusive, luxury facilities that simply cannot be found anywhere else in the country.<\/p><p>With its US PGA Specification greens and tees, tree-lined fairways, and stunning location, it is one of the most challenging, rewarding and beautiful golf courses in the USA today.<\/p><p>Exclusive luxury homes are scattered amongst lush gardens, giving the feeling of living in the middle of a nature reserve.<\/p><p>Our beautifully appointed hotel and spa offers outstanding facilities including luxury accommodation, fine dining and full spa facilities.<\/p><p>For the more adventurous, our lagoons and lakes offer a wide array of water-based activities.<\/p><p>Whilst there will be other facilities on site (and more are planned for the future), golf is the element that will predominantly attract people to the immaculately manicured complex.<\/p><p>Whether golfers or non-golfers, our clients will have the pleasure of being on a golf complex that they know is always going to be maintained in pristine condition all year round.<\/p><p>The proposed build time for the golf course will be two years. However, the holiday homes will be made available long before the golf course is open for play.<\/p><p>The natural beauty and stunning location of the site, as well as being able to see world-class golfing facilities being created first hand, will be enough to attract property sales from day one.<\/p><p>In addition to the golf course and luxury holiday homes, there will also be a hotel complex built on site, complete with club house, restaurant and spa facilities.<\/p><p>This will form the main socializing hub for the golf course and its members. However, we believe it is essential to maintain an air of exclusivity to the hotel and its facilities.<\/p><p>There is also the potential for inland watersports, equestrian and wildlife considerations on the site, but these elements will be addressed once the golf course, holiday homes and hotel are complete.<\/p><p>They can certainly be part of our marketing plan however and be listed as future developments to attract holiday home buyers.<\/p><p>We will look into designs for these areas so that we can present architect\u2019s concept drawings as part of our holiday homes brochure.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3f1b2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3f1b2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c283c76\" data-id=\"c283c76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b24c4f9 elementor-widget elementor-widget-heading\" data-id=\"b24c4f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_2_The_Company_Overview\"><\/span>Step 2: The Company Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7207099 elementor-widget elementor-widget-text-editor\" data-id=\"7207099\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This step outlines <strong>how to write a compelling and interesting company description<\/strong>, as well as what\u2019s the appropriate content to include \u2013 such as your Market Analysis, services and products, and\u00a0sales and marketing strategy.<\/p><p>Basically, the company description includes<strong> detailed information on what your business is about and what you are going to do in it<\/strong>.<\/p><p>Wondering how to go about it?<\/p><p>Let\u2019s get started.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d45a73d elementor-widget elementor-widget-image\" data-id=\"d45a73d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"975\" height=\"197\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-013.jpg\" class=\"attachment-large size-large wp-image-6617\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-013.jpg 975w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-013-300x61.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-013-768x155.jpg 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7551e2 elementor-widget elementor-widget-text-editor\" data-id=\"d7551e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Research, research, research<\/strong><\/h3><p>First and foremost, you must learn about everything that is involved within your chosen industry.\u202fThis includes\u202fthe customers, along with the competition and all areas of the business.\u202f<\/p><p>How do you do this?<\/p><p>By conducting <strong>Market Research and Market Analysis<\/strong>.<\/p><p>If you are wondering what the difference between the two is, it\u2019s very simple. Basically, Market Analysis tends to be more business strategy-oriented, whereas Market Research falls primarily into marketing.<\/p><p>The point for this step is the same:<\/p><p><strong>You need to know your market in order to be competitive and learn about which products are in demand and which aren\u2019t.<\/strong><\/p><p>Starting up a business can be an extremely exciting, yet challenging, proposition.\u202fIn order to succeed one must learn about their customers and\u202fcompetitors, as well as the economic conditions that apply to the chosen industry.\u202f\u202f<\/p><p>By conducting research,\u202fyou will be able to gain valuable insights that can assist you in <strong>reducing business risks<\/strong>. In this way, you will be alerted to any upcoming problems within your chosen industry and\u202fwill be able to identify sales opportunities.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b00c406 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b00c406\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d2ddac6\" data-id=\"d2ddac6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6801b77 elementor-widget elementor-widget-text-editor\" data-id=\"6801b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Where to start with your research? <\/strong><\/h3><p>The internet is an obvious starting point \u2013 but also use third parties: Trade groups, business magazines, and academic institutions can show what is currently trending within the industry.\u202f<\/p><p>To help you in researching and analyzing your market, various sources are also available from the government. They provide useful information with reference to the customers and competitors.\u202f<\/p><p>Because your business can be influenced by international\u202ffactors,\u202fit is important to understand its influences.<\/p><p>We\u2019ll take a better look at this soon.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a7751ab\" data-id=\"a7751ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7a9867 elementor-widget elementor-widget-image\" data-id=\"d7a9867\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"626\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Starting-a-business.jpg\" class=\"attachment-large size-large wp-image-7728\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Starting-a-business.jpg 626w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Starting-a-business-150x150.jpg 150w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Starting-a-business-300x300.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12f03d0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12f03d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d74624d\" data-id=\"d74624d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-474d6ab elementor-widget elementor-widget-image\" data-id=\"474d6ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"467\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/market-anylysis.jpg\" class=\"attachment-large size-large wp-image-7729\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/market-anylysis.jpg 626w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/market-anylysis-300x224.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19f814b\" data-id=\"19f814b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84dfde2 elementor-widget elementor-widget-text-editor\" data-id=\"84dfde2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Organization and Management<\/strong><\/h3><p>Every business is structured and functions differently, so <strong>it is important to find out what management structure<\/strong> will be the most effective within your business.<\/p><p>One of the first decisions to make is <strong>what type of business<\/strong> to open.\u202fThere are many different types available, and it is wise to explore the opportunities.<\/p><p>For example, you might want to opt for a home-based business or an online one.<\/p><p>Or maybe consideration could be given to buying a franchise \u2013 which could provide an opportunity for ready-made business success, but with a variety of challenges.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eea9cc9 elementor-widget elementor-widget-text-editor\" data-id=\"eea9cc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Service or Product Line\u202f<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0f9dc7 elementor-widget elementor-widget-image\" data-id=\"e0f9dc7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"754\" height=\"286\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/product-line.jpg\" class=\"attachment-full size-full wp-image-7796\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/product-line.jpg 754w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/product-line-300x114.jpg 300w\" sizes=\"(max-width: 754px) 100vw, 754px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ca4c2 elementor-widget elementor-widget-text-editor\" data-id=\"f7ca4c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>There are various areas that need to be completed in order to create a sound business plan. One of these is <strong>an overall description of the service or product.<\/strong><\/p><p>You need to promote its benefits\u202fto potential customers and the reasons to why\u202fit will fill a need to\u202fits\u202ftarget customers.<\/p><p>But how to go about it?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76579f elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"e76579f\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">First and foremost, describe the product or service, outlining the specific benefits from a customer\u2019s perspective.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List the advantages that it has over its current competitors and how it is able\u202fto meet the customer\u2019s needs along with how far in development\u202fstages it is.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Include any existing, pending or anticipated patent filings or copyright.\u202fAny aspects of the product that could be classed as trade secrets should be outlined in this section.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c34927 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"5c34927\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tTo become a successful entrepreneur you need to be persuasive, creative & have a network of support available from a mentor\u2026.#EntrepreneursGateway.com\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=To+become+a+successful+entrepreneur+you+need+to+be+persuasive%2C+creative+%26+have+a+network+of+support+available+from+a+mentor%E2%80%A6.%23EntrepreneursGateway.com&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F10049\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-039e240 elementor-widget elementor-widget-image\" data-id=\"039e240\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/FREE_BP_training\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"238\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Need-a-BP.jpg\" class=\"attachment-large size-large wp-image-12535\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Need-a-BP.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Need-a-BP-300x71.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Need-a-BP-768x183.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5824131 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5824131\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f5e20a6\" data-id=\"f5e20a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bda3ea elementor-widget elementor-widget-text-editor\" data-id=\"2bda3ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Sales and Marketing\u202f<\/strong><\/h3><p>It\u2019s pretty obvious that, without customers, a business cannot be successful.\u202fThis is why you need Marketing.<\/p><p><strong>Marketing is how you get customers \u2013 and it should be unique to your company<\/strong>.\u202f<\/p><p>There is more than one way to go about a marketing strategy\u00a0\u2013 but whatever you choose, remember: Your marketing strategy should remain an ongoing factor throughout the business evaluation process.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8075f59\" data-id=\"8075f59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0099799 elementor-widget elementor-widget-image\" data-id=\"0099799\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"455\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Marketing.jpg\" class=\"attachment-large size-large wp-image-7730\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Marketing.jpg 626w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Marketing-300x218.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4097b1 elementor-widget elementor-widget-text-editor\" data-id=\"b4097b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>There are different strategies that can be applied to different businesses.<\/p><p>However, <strong>the four points below should always be included <\/strong>within the overall marketing strategy. Let\u2019s see what they are.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caca6d7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"caca6d7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Growth strategy<\/b> \u2013 Necessary for building and developing the business.\u202f Perhaps\u202fconsider\u202ftaking on a franchise strategy to allow the business to grow.\u202f Offering the same products to different users or at different levels of the distribution chain.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Saturation<\/b> \u2013 Looking at ways in which the market can be saturated with your company\u2019s products.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Distribution <\/b>\u2013 This can include an internal sales force, distributors or retailers and the choices that have been made regarding these.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Communication\u202f<\/b>\u2013\u202fHow is advertising, public relations, brochures, etc. being used to create more customers?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f92875 elementor-widget elementor-widget-text-editor\" data-id=\"7f92875\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>After developing a comprehensive marketing strategy, one can begin to <strong>outline the sales strategy itself<\/strong>.\u202f This will include how the product will be sold.<\/p><p><strong>Two primary elements that must be included<\/strong> in this are:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b666be9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b666be9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>A sales force strategy <\/b>\u2013 If there is a sales force, how many salespersons will be in a team? How will they be recruited and trained and what compensation will be offered to them?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Sales activities <\/b>\u2013 Firstly, identify the prospects along with the contacts, then follow on by prioritizing (usually this means selecting the contacts with the highest buying potential first). Outline how many sales calls will be made over a selected period of time. This will then lead on to how many sales per phone need to be made along with the average\u202fpound per sale and customer.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e36813 elementor-widget elementor-widget-text-editor\" data-id=\"5e36813\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b><span style=\"font-size: 18pt;\">Let\u2019s look at some examples.<\/span><\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eea1a9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eea1a9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-edcbd70\" data-id=\"edcbd70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90cecf6 elementor-widget elementor-widget-text-editor\" data-id=\"90cecf6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b2c0d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b2c0d4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8514316\" data-id=\"8514316\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5df6f9a elementor-widget elementor-widget-heading\" data-id=\"5df6f9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Example_Company_Overview_E-commerce_Store\"><\/span>Example Company Overview:\u00a0E-commerce Store:<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f9fb10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f9fb10\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aab1f81\" data-id=\"aab1f81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b1475 elementor-widget elementor-widget-text-editor\" data-id=\"16b1475\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Company Overview<\/strong><\/h3><p>This company is new and currently runs from a private residence but has secured a shop space-sharing opportunity for one year. At present, the owner covers multiple functions, but is looking to employ both a shop assistant and store manager in the future. There is an outside contractor working on designing the businesses website, and a company accountant has been employed.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07d0f01 elementor-widget elementor-widget-text-editor\" data-id=\"07d0f01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Management Team<\/strong><\/h3><p>At present, there is only one member of the management team, but as the business grows, there are plans to employ a shop assistant and store manager.<\/p><p>The business is currently working with a designer to ensure that the website will be as marketable as possible.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a6d7d elementor-widget elementor-widget-text-editor\" data-id=\"16a6d7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Locations and Facilities<\/strong><\/h3><p>At present, the business is being set up from a private residence, but has secured a shop space-sharing opportunity running for one year: the address is: XXXX and is managed by a company specializing in storage, delivery, and return for eCommerce owners. They will be overseeing the deliveries and returns for the website.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d09baa elementor-widget elementor-widget-text-editor\" data-id=\"0d09baa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Mission Statement <\/strong><\/h3><p>This should be kept short \u2013 one or two sentences at most \u2013 and it should encompass exactly what you are trying to achieve.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6a3bb elementor-widget elementor-widget-text-editor\" data-id=\"bd6a3bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Tagline: Live, Love, Shop.<\/strong><\/p><p><strong>Mission Statement: <\/strong>This business\u2019s vision is to become the ultimate destination for those who choose to cherish life and memories via the art of gift giving.<\/p><p>We want to convey the beauty of Asian culture to our customers and showcase its rich history in arts and crafts and provide products that are both elegant and individual.<\/p><p>The business\u2019s mission is to ensure that our customers can approach any special occasion or event with minimum effort but maximum style.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93c05c elementor-widget elementor-widget-text-editor\" data-id=\"d93c05c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Company History<\/strong><\/h3><p>The business is a start-up company which currently operates from a private residence. It embraces the best that Asian culture can offer; it is subtle but elegant, and most importantly unique.\u00a0<\/p><p>With modern technology, along with globalization, Asian culture is becoming more welcomed and desirable.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67407ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67407ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-19a7276\" data-id=\"19a7276\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-edf66c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"edf66c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9d0a26\" data-id=\"d9d0a26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e162d0 elementor-widget elementor-widget-heading\" data-id=\"3e162d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_3_Market_Analysis%E2%80%AF_-_Products_and_Services\"><\/span>Step 3: Market Analysis\u202f \u2013 Products and Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d18006 elementor-widget elementor-widget-text-editor\" data-id=\"4d18006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In this section, you will learn:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de82c6a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"de82c6a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to make a market analysis (which is basically a description of what your business is going to sell)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">How to do background research.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ce4a6 elementor-widget elementor-widget-text-editor\" data-id=\"c7ce4a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00a0Ready? Let&#8217;s go.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89f28b0 elementor-widget elementor-widget-image\" data-id=\"89f28b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1003\" height=\"495\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-014.jpg\" class=\"attachment-large size-large wp-image-6618\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-014.jpg 1003w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-014-300x148.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-014-768x379.jpg 768w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30be60c elementor-widget elementor-widget-text-editor\" data-id=\"30be60c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The first thing you need to know is that <strong>a Market Analysis will illustrate your knowledge of both the industry <em>and<\/em> market <\/strong>\u2013 along with research, findings, and conclusions.<\/p><p>As we were saying before, the difference between Market Analysis and Market Research is that Market Research tends to be more business strategy-oriented, whereas Market Research falls primarily into marketing.<\/p><p>But you need both for your business. You need to research your market, figure out what you need to focus on for your business strategy and then work out a marketing plan as well.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9267fe8 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"9267fe8\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Selling a service involves selling time in order to do something for a customer, (examples are mechanics, plumbers, electricians, etc.)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Products are objects such as clothes, books, shoes, etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29feeed elementor-widget elementor-widget-text-editor\" data-id=\"29feeed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Product and Services<\/strong><\/h3><p>Businesses\u202fcan sell two things \u2013 services or products.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1ce698 elementor-widget elementor-widget-text-editor\" data-id=\"e1ce698\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>It is possible for a business to sell both, as in the example of a web designer: the\u202fservice is the time to build the website and the product is the website.<\/p><p>When in doubt (and even when not in doubt), <strong>it is always a good idea to ask someone not involved in\u00a0your\u202fbusiness to read over your description<\/strong>. What is obvious to you may\u00a0not be that obvious to a person\u00a0who is\u00a0not familiar with the product or service marketed, so you\u2019ll gain valuable feedback.<\/p><p><strong>To simplify \u2013 you need to:<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da0ab1a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"da0ab1a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ask yourself: What is your business going to sell?\u202f\u202fls it a product, a service, or both?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Give an outline of the product\/service that will be sold. Sometimes pictures are easier to understand than words.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Provide descriptions of the different types\u202fof product or service that will be offered. For example: if you are selling trousers, you may stock specific\u202fcolors\u202fand sizes.\u202fIf you are an electrician, two services might be available, one for\u202fcommercial properties\u202fand one for domestic.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4324ec elementor-widget elementor-widget-text-editor\" data-id=\"f4324ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Industry Outlook and Target Market<\/strong><\/h3><p>Included in\u00a0your Market Analysis should be a\u202fdescription\u00a0of the industry outlook. Basically, <strong>you need to explain\u00a0what the industry does<\/strong>, along with its current size, trends, characteristics, and historical growth rate.<\/p><p>You also need to focus on your <strong>target market<\/strong>. With \u201ctarget market\u201d, we refer to the customers that may be interested in buying the product\/service.<\/p><p>The information about the target market should be <strong>specific and detailed<\/strong>, e.g. who are the local customers that would be using the product\/service, rather than\u202fgeneralizing\u202fall customers in the world that could be interested.<\/p><p>If you have already sold products\/services to customers, this is the best proof that they will be interested in your business.\u202f<\/p><p>This is also the case if you have\u202fcustomers\u202flined up waiting to buy from your business.<\/p><p><strong>Answer these questions:<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29dab96 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"29dab96\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Are your customers businesses, individuals, or both?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What is your typical customer?\u202fIf they are individuals what age range are they in and how much are their earnings? For\u202fbusinesses, how big are they and what\u202fsector do they trade in?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Where will the majority of your customers be based?\u202fWill they be in the UK or worldwide?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What makes your customers buy the product\/service? Do they buy when they have extra money available or when there is no other option (for example, a plumber attending to a leaky tap)?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">What factors determine whom a customer chooses to use or buy from? For example, do they choose\u202fthe option nearest to them, a product that they think is in fashion, or a business that has been trading for a long period of time and is seen as being \u2018experienced\u2019?<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">If products or services have been sold already, describe how much money was made along with how many sales. If possible, provide a list of sales\/customer details.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i class=\"fa fa-chevron-circle-right\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">If there are customers waiting to buy from your business, ask them to write a \u2018letter of intent\u2019 (meaning that they want to buy your service\/product). This can be included in the business plan.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caba7cf elementor-widget elementor-widget-heading\" data-id=\"caba7cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Market_Research\"><\/span>Market Research<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb56e0 elementor-widget elementor-widget-image\" data-id=\"5eb56e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"999\" height=\"786\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/market-research.jpg\" class=\"attachment-full size-full wp-image-8368\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/market-research.jpg 999w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/market-research-300x236.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/market-research-768x604.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d668258 elementor-widget elementor-widget-text-editor\" data-id=\"d668258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Unless proper research is carried out, it is impossible to know if a business will have the potential to succeed.<\/p><p>A business could look good on\u00a0paper, but <strong>the real test is whether the product\/service sells<\/strong>.<\/p><p>How to go about it?<\/p><p>Rather than\u00a0researching the entire global market, it is advisable to <strong>look at the local market in\u00a0the area that the business will be run<\/strong>.<\/p><p>This\u202fshould provide an\u00a0overview of what the market in\u00a0your particular product\/service looks like, how it behaves, and what customers will expect.<\/p><p>Let\u2019s look at this in more detail.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7472b43 elementor-widget elementor-widget-text-editor\" data-id=\"7472b43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>\u00a0<\/strong>There are<b> two types of research<\/b>:<\/p><ol class=\"ali-bulet-green list-height\"><li>Desk<\/li><li>Field.<\/li><\/ol><p><strong>Desk Research<\/strong> \u2013 This involves finding out basic facts and learning what other\u202fpeople&#8217;s\u202fideas are about your chosen market.\u202f This research\u202fgenerally uses information from the internet and books.\u202fPoints that should be explained are:<\/p><ul class=\"ali-bulet-green list-height\"><li>The size of the market (how many sales go through each year)<\/li><li>Any trends in the market, are sales going up or down? Are customers changing how they buy the product\/service?<\/li><li>Any important facts, events or statistics<\/li><li>Is the specific market\u202fdependent\u202fon any external factors, such as weather or season?<\/li><\/ul><p>Good resources to find out information are:<\/p><ul class=\"ali-bulet-green list-height\"><li>General area statistics \u2013 upmystreet.com and \u202fbusinesslink.gov.uk<\/li><li>Government agencies<\/li><li>Libraries: directories, sector magazines.<\/li><li>Any knowledge obtained from working in the field or via a previous job.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09a92b elementor-widget elementor-widget-text-editor\" data-id=\"e09a92b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Field Research<\/strong> \u2013 This is the best way to establish if a business will be successful.\u202f It involves targeting potential customers and asking their opinion of your business.<br \/>Here are some ideas on how to do this.<\/p><h3><strong>Questionnaires<\/strong><\/h3><p>If it is a product that is being sold it is advisable to carry out test trading to see if people will actually buy the product and asking them to <strong>fill out a questionnaire<\/strong>.<\/p><p>Questionnaires can be overwhelming for a potential customer.\u202fTo get the most useful and honest response, it is<strong> best to keep them short and simple.<\/strong><\/p><p>Here are some tips on questionnaires.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e08edb elementor-widget elementor-widget-text-editor\" data-id=\"3e08edb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul class=\"ali-bulet-green list-height\"><li>Ask questions that can be answered with \u2018yes\/no\u2019 or \u2018very happy, happy, unhappy\u2019\u202fetc.<\/li><li>Don\u2019t put any more than 10 questions on one page.<\/li><li>Be specific. Will people buy from your business, at its location at the prices stated?<\/li><li>If people are already buying from a similar business, which one is it? Would they be encouraged to buy from you and if so, why?<\/li><li>Ask to keep their details so when you are trading, you can contact them.<\/li><\/ul><p>Include a copy of the questionnaire in the business plan. Explain how many people completed the business plan and why they, in particular, were chosen.<\/p><p>Then summarize the results.<\/p><ul class=\"ali-bulet-green list-height\"><li>How many people said they would but the service\/product?<\/li><li>How many\u202fwould be new customers and how many\u202fpotentially\u202fwould be taken from the competitors?<\/li><\/ul><h3><strong>Test Trading<\/strong><\/h3><p>To see if customers will\u202factually buy your products and at what price, <strong>conducting \u2018test trading\u2019 can be\u202fbeneficial<\/strong>.<\/p><p>Test trading\u202fenables you to practice running your business and doesn\u2019t need to be expensive.<\/p><p>Points to be included in test trading are:<\/p><ul class=\"ali-bulet-green list-height\"><li>How much it cost and where it was carried out<\/li><li>How many products you tried to sell and at what cost<\/li><li>What price and how many products were actually sold<\/li><li>The main points that could be changed and what points were learned<\/li><\/ul><p>When doing a Market Analysis, you should be able to answer the questions regarding your target market, their problems, and needs, together with the products you are planning to offer that could be their solution.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba758d elementor-widget elementor-widget-text-editor\" data-id=\"6ba758d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b><span style=\"font-size: 18pt;\">Let\u2019s look at some examples.<\/span><\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89ac2c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89ac2c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf33303\" data-id=\"bf33303\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f14db68 elementor-widget elementor-widget-text-editor\" data-id=\"f14db68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f7f709 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f7f709\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40bcf4a\" data-id=\"40bcf4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-517abd0 elementor-widget elementor-widget-heading\" data-id=\"517abd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Example_Market_Analysis_E-commerce_Store\"><\/span>Example Market Analysis: E-commerce Store:<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cf55ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cf55ee\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8125c1\" data-id=\"b8125c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-09e8b4d elementor-widget elementor-widget-text-editor\" data-id=\"09e8b4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The business offers products that represent the beauty of Asian culture. They capture the flavor of the Orient, are exotic, and will be remembered and treasured by the recipient.<\/p><p>The business will also offer a customization and product sourcing service. This enables customers to personalize their gifts, whether for themselves or their loved ones.<\/p><p>Additionally, a customer can contact them in advance to advise what they are looking for and whom the recipient is.<\/p><p>The company will then research the suitable gift that matches the requirement of the customer. This makes gift giving a far simpler and happier experience.<\/p><p>Some of the products that the business offers are:<\/p><ul class=\"ali-bulet-green list-height\"><li>Orientally-themed jewelry<\/li><li>Silk products<\/li><li>Cloisonn\u00e9 accessories<\/li><li>Cloisonn\u00e9 homeware<\/li><li>Handmade ceramics<\/li><li>Hand carved wood pieces<\/li><li>Qipao dresses and embroidery<\/li><\/ul><p>The company is also looking into selling art pieces created by current Chinese artists. The aim will be to introduce their work to more foreign customers and will increase the brand\u2019s reputation.<\/p><p>This could be achieved by working with Auction Houses or by organizing exhibitions or art events.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-40e3490 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40e3490\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2ebdc1f\" data-id=\"2ebdc1f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-630b931 elementor-widget elementor-widget-text-editor\" data-id=\"630b931\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Competitors<\/strong><\/h3><p>Currently, there are no high-street retailers offering similar products to those offered by this business. There are however websites that sell Oriental Products such as Alibaba and Gifts of the Orient.\u00a0<\/p><p>Being of Chinese origin, this business has the upper hand with sourcing top manufacturers in China and sourcing products that will push the brand ahead of the local competition.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e3cce9\" data-id=\"2e3cce9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-424b81e elementor-widget elementor-widget-image\" data-id=\"424b81e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"409\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/compat.jpg\" class=\"attachment-large size-large wp-image-7750\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/compat.jpg 500w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/compat-300x245.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-311f41b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"311f41b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-04bb58b\" data-id=\"04bb58b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b066e41 elementor-widget elementor-widget-image\" data-id=\"b066e41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"369\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/product-and-services-d.jpg\" class=\"attachment-large size-large wp-image-7751\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/product-and-services-d.jpg 500w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/product-and-services-d-300x221.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cbd0c96\" data-id=\"cbd0c96\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d5a990 elementor-widget elementor-widget-text-editor\" data-id=\"0d5a990\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Product and Service Development<\/strong><\/h3><p>As mentioned previously, this business will offer a product sourcing and personalization service.<\/p><p>A website is currently under development which will detail all products that are currently available. As Social Media is crucial to business growth and brand image building, the business will use both Instagram and Facebook to attract new customers both online and offline.\u00a0<\/p><p>When it becomes profitable, the business will introduce more Chinese art to the UK market by organizing social events such as auction or art exhibitions, whilst at the same time increasing brand recognition.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d65b5 elementor-widget elementor-widget-text-editor\" data-id=\"96d65b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Sourcing and Fulfilment <\/strong><\/h3><p>At present, all the suppliers are based in China. Payment options will be available once the business establishes a regular and stable relationship with them.\u00a0<\/p><p>As the ordering quantity increases, the rate of discount will too. As the value of GBP against the Chinese RMB is very weak, the currency used to purchase products is Chinese RMB, once the value increases it will revert back to GBP.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-08afc33 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08afc33\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1ab5fe5\" data-id=\"1ab5fe5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79c6e97 elementor-widget elementor-widget-text-editor\" data-id=\"79c6e97\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Technology<\/strong><\/h3><p>The business has registered a Xero account and will be using Shopify and PayPal to process payments both online as well as in store.<\/p><p>A company website is being developed where shoppers will be able to purchase goods online as well as offline.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2aabdd9\" data-id=\"2aabdd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e347b elementor-widget elementor-widget-image\" data-id=\"69e347b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"463\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/tech.jpg\" class=\"attachment-large size-large wp-image-7752\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/tech.jpg 500w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/tech-300x278.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c4469 elementor-widget elementor-widget-text-editor\" data-id=\"48c4469\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong><em>Intellectual Property <\/em><\/strong><\/h3><p><em>The business is in the process of trademarking their business name and brand.<\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04a430d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04a430d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d063649\" data-id=\"d063649\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f65423e elementor-widget elementor-widget-text-editor\" data-id=\"f65423e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>And here\u2019s an Example Market Analysis for the hospitality trade:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d87f9b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d87f9b2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45c7a58\" data-id=\"45c7a58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d05f807 elementor-widget elementor-widget-heading\" data-id=\"d05f807\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Example_Market_Analysis_for_the_hospitality_trade\"><\/span>Example Market Analysis for the\u00a0hospitality trade:<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b551503 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b551503\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0fd39d9\" data-id=\"0fd39d9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2710b72 elementor-widget elementor-widget-heading\" data-id=\"2710b72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Products_and_Services\"><\/span>Products and Services <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b620c elementor-widget elementor-widget-text-editor\" data-id=\"91b620c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The XX Inn is a family pub offering a warm welcome, a wide selection of beverages and an excellent menu. It is very popular with locals and has received very good reviews on TripAdvisor.<\/p><p>The wet list features Marston\u2019s fine cask beers, wines, spirits, cocktails, soft drinks, and a coffee menu.<\/p><p>We would also be interested in adding more wines to the menu, perhaps featuring a wine of the month, or wines from a particular region each month to keep the menu interesting.<\/p><p>In addition to the usual pub fare, we would also look to introduce the following services and events:<\/p><ul class=\"ali-bulet-green list-height\"><li>A lunch club once a week for elderly people within the region.<\/li><li>A dedicated kid\u2019s menu. We could offer discounted kid\u2019s meals one afternoon a week to encourage parents to visit us with their children after school.<\/li><li>A dedicated gluten-free menu. There were a few comments on TripAdvisor about there not having a good gluten-free selection. This is becoming more important to clientele.<\/li><li>More theme nights, such as steak &amp; wine nights. We would also look into doing beer &amp; cheese nights. This is something that has just started to take off and would be a great way to introduce people to the cask beers on offer, alongside local cheeses.<\/li><li>Events such as coffee mornings welcoming people from the community, especially new people looking for a place to meet with locals or get to know us better.<\/li><\/ul><p>Adding or updating fruit machines and a jukebox. Increase food service hours, and perhaps look into serving a small breakfast<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f54ace9 elementor-widget elementor-widget-heading\" data-id=\"f54ace9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Competitors\"><\/span>Competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ec4a75 elementor-widget elementor-widget-text-editor\" data-id=\"0ec4a75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>There are a number of pubs in the region we would be competing directly with. Some of the most popular pubs in the area include The Devonshire Arms, The Alfred, Barton Turns Inn, and The Anglesey Arms.<\/p><p>These pubs have good reviews.<\/p><p>The Devonshire Arms is famed for its real ales and homemade pork pies. The Alfred is popular with sports crowds and offers good beer and a welcoming, busy atmosphere. Barton Turns Inn offers a good selection of beers and cheap homestyle food.<\/p><p>We want to be able to cater for more families looking for excellent food in a warm and welcoming atmosphere. We want to offer a busy and lively atmosphere in the evenings, and to attract locals and passing trade.<\/p><p>We also feel our dry menu offers so much more than other offerings in the local area, and we really want to focus on increasing profits in this area and to look into ways of attracting our customers and entice them to have a meal with us.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aae30eb elementor-widget elementor-widget-heading\" data-id=\"aae30eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Product_Service_Development\"><\/span>Product &#038; Service Development <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e56040a elementor-widget elementor-widget-text-editor\" data-id=\"e56040a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>We would love to develop the products, services, and events on offer, and to do this in line with the Marston\u2019s Code of Practice.<\/p><p>As the saying goes \u2018if it isn\u2019t broken don\u2019t fix it,\u2019 and so we would look at the aspects of the business that are working well, and only make improvements where necessary.<\/p><p>We also want to stay away from adding too many gimmicks as this can be a pub\u2019s downfall.<\/p><p>We believe clientele like regular events, so they know what is happening and when \u2013 and this works very well with the Wetherspoon\u2019s brand which offers Curry Clubs, Lunch Clubs and other options on set days of the week.<\/p><p>We also want to appeal more to families during the day. One idea we have is to add a marquee outside and to build a pizza oven so that we can hold kids\u2019 pizza parties and other events outside.<\/p><p>Parents are always looking for something different for their kids to do, and this could be a very lucrative revenue stream for the pub. Parents may also stay to have a meal or drinks while the little ones enjoy the party.<\/p><p>We may also look into offering a set kid\u2019s menu as seen in other establishments. Children could choose a main meal, dessert and a drink for around \u00a34.95, and also be given coloring pencils and a picture to color in.<\/p><p>This not only keeps the kids entertained but also encourages adults to stay longer and purchase more items from wet and dry menus. We would also promote our birthday parties on the back of the coloring in page.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97f9c02 elementor-widget elementor-widget-heading\" data-id=\"97f9c02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Sourcing_and_Fulfilment\"><\/span>Sourcing and Fulfilment <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eeed8d elementor-widget elementor-widget-text-editor\" data-id=\"6eeed8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>All wet products will be sourced and supplied by Marston\u2019s PLC. as per our agreement with the brewery. Equipment such as cellar cooling and drinks dispensers are maintained by Marston\u2019s.<\/p><p>We would look to secure good deals for local produce for our dry menu and will leave this responsibility to our Head Chef.<\/p><p>Pathway and Lease Agreements are fully tied for all beers, ciders, stout, wines, spirits, soft drinks, packaged alcoholic drinks and gaming machines, including Amusement with Prize Machines (AWP), Skill with Prize Machines (SWP), pool tables and video\/LCD based non-pay-out leisure machines.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e41127f elementor-widget elementor-widget-heading\" data-id=\"e41127f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Technology\"><\/span>Technology <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ca128 elementor-widget elementor-widget-text-editor\" data-id=\"41ca128\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Not applicable to this business<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6107dc4 elementor-widget elementor-widget-heading\" data-id=\"6107dc4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Intellectual_Property\"><\/span>Intellectual Property <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3ff55 elementor-widget elementor-widget-text-editor\" data-id=\"5e3ff55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Not applicable to this business. The products we sell will already have the relevant trademarks and licenses in place.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ececf elementor-widget elementor-widget-heading\" data-id=\"58ececf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"SWOT_Analysis_and_PEST_Analysis\"><\/span>SWOT Analysis and PEST Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed2b00 elementor-widget elementor-widget-text-editor\" data-id=\"5ed2b00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>SWOT and PEST Analysis are two tools that <strong>can help enormously in your Market Analysis.<\/strong><\/p><p>They are often linked, but their area of focus is very different.<\/p><ul class=\"ali-bulet-green list-height\"><li><strong>PEST analysis focuses on the \u2018big picture\u2019 factors<\/strong> that could influence a market, decision or potential new business.<\/li><li><strong>SWOT analysis examines\u202fthese factors at a product-line, product level, and business basis<\/strong>.<\/li><\/ul><p>Let\u2019s see them in detail.<\/p><p>We\u2019ll start with\u2026<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25a3bc9 elementor-widget elementor-widget-text-editor\" data-id=\"25a3bc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>SWOT Analysis<\/strong><\/h3><p>SWOT stands for <strong>S<\/strong>trengths, <strong>W<\/strong>eaknesses, <strong>O<\/strong>pportunities, and <strong>T<\/strong>hreats. It is a method that can\u00a0be used in\u00a0both a business or personal context.<\/p><p>Basically, it helps both a company or an\u00a0individual <strong>identify their key strengths<\/strong>, along with what makes them unique \u2013 and how they can\u00a0stand out from the rest.\u202fIt also helps\u202f<strong>pinpoint\u202fany weaknesses or threats <\/strong>that could jeopardize the success of the business (which in\u00a0turn\u00a0makes them easier to manage or even\u00a0eliminate), and <strong>reveal opportunities<\/strong> that can\u00a0be used to their fullest.\u202f<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12bf6a0 elementor-widget elementor-widget-image\" data-id=\"12bf6a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"765\" height=\"505\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-019.jpg\" class=\"attachment-large size-large wp-image-6623\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-019.jpg 765w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-019-300x198.jpg 300w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc1ac6e elementor-widget elementor-widget-text-editor\" data-id=\"dc1ac6e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>SWOT is sometimes referred to as internal-external analysis, because generally the strengths and weaknesses are to be found within\u00a0the business, whereas opportunities and threats mainly generate from outside factors.<\/p><p><strong>How and why you should use it<\/strong><\/p><p>You can use SWOT Analysis to \u201ccommence\u201d\u202fa\u202fsystem plan or, in a more refined manner, as genuine procedure apparatus. You can likewise use it to get a comprehensive overview of your rivals which can give you the necessary\u202fknowledge\u202fto create a sound and effective, focused position.<\/p><p>When\u00a0conducting your examination, <strong>be sensible and thorough<\/strong>. Apply it at the correct level and supplement it with as many option-generated tools as possible.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d4d9c8 elementor-widget elementor-widget-text-editor\" data-id=\"0d4d9c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Where to start <\/strong><\/h3><p>It is important to be unique and stand out from the competition, so <strong>start by analyzing your competitors.<\/strong><strong>\u00a0<\/strong><\/p><p>It is always useful to find out as much information\u00a0about your competitors as possible.<\/p><p>To get a balanced overview, <strong>try doing it for at least five competitors<\/strong>.<\/p><p>What\u00a0needs to be established is:<\/p><ul class=\"ali-bulet-green list-height\"><li>Who they are<\/li><li>Where they are<\/li><li>How much they cost<\/li><li>How big their company is<\/li><li>What their main\u202fstrengths\u202fand weaknesses are<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b431343 elementor-widget elementor-widget-text-editor\" data-id=\"b431343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Strengths<\/strong><\/h3><p>It is important to compare your business\u2019s strengths with those of the competitors.<\/p><p>Strengths that should be considered are those of both customers and people involved within\u00a0the market, as well as internal to the business (from people working in\u00a0the company).<\/p><p>There are <strong>some simple questions <\/strong>that can help you identify and analyze a business\u2019s strengths, such as:<\/p><ul class=\"ali-bulet-green list-height\"><li>What does your company offer that others don\u2019t?<\/li><li>What makes your company stand out from the rest?<\/li><li>What do people within\u00a0your market area see as your strengths?<\/li><li>How do you ensure that you \u2018get the sale\u2019?<\/li><li>Are you able to draw upon\u00a0unique or low-cost resources that other businesses can\u2019t?<\/li><li>What is the company\u2019s unique selling proposition\u00a0(USP?)<\/li><\/ul><p>It\u2019s very important to focus on your Unique Selling Point (USP).<\/p><p>In fact, <strong>your USP is what makes your business stand out from the others<\/strong>.<\/p><p>It could be different things \u2013 such as how you run your business, or it might relate specifically to the product\/service. <strong>The main point <\/strong>is why customers stopped (or will stop) using a different business to become your customer.<\/p><p><strong>Keep it simple and try to avoid clich\u00e9s<\/strong> such as \u2018better quality products,\u2019 \u2018better customer service\u2019 or \u2018cheaper products.\u2019 Think about how you will convince customers that you are the better choice.<\/p><p>If you are unable to think of a USP, then it is advisable to go over the business plan again and improve it, so that there is something that will make you stand out from your competitors.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-083117c elementor-widget elementor-widget-image\" data-id=\"083117c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"395\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/swot.jpg\" class=\"attachment-large size-large wp-image-7756\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/swot.jpg 626w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/swot-300x189.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeb5e07 elementor-widget elementor-widget-text-editor\" data-id=\"eeb5e07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Example of Strengths <\/strong><\/h3><p>This is a popular pub in the heart of the community and is well established. It is especially well known for its excellent food and drink menus, and for its large garden during the summer months.<\/p><p>The exterior of the pub is attractive and welcoming and offers a clean and modern look and good curb appeal. There are also good parking facilities.<\/p><p>The pub is also known for its excellent staff and service, and this is apparent on TripAdvisor and other review sites. We would work hard to maintain this level of service, and to make improvements where possible.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1162aa elementor-widget elementor-widget-text-editor\" data-id=\"e1162aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Weaknesses<\/strong><\/h3><p>As before, both internal and external factors\u00a0need to be considered.<\/p><p>Do other people perceive weaknesses in\u00a0the company that you don\u2019t? Compare yourself to the competition \u2013 are they doing better?<\/p><p>Being realistic and objective at this stage may prevent unpleasant surprises later on.<\/p><p>Questions to be considered are:<\/p><ul class=\"ali-bulet-green list-height\"><li>What should be avoided?<\/li><li>What could be improved?<\/li><li>What do people in\u00a0the market area, see as being your weaknesses?<\/li><li>What is preventing the\u202fsuccess of sales?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb0b48 elementor-widget elementor-widget-text-editor\" data-id=\"1bb0b48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Example of Weaknesses<\/strong><\/h3><p>As with any business, there is always room for improvement. We feel there are a number of areas that we could work on immediately, and which would take minimal, focused effort to achieve and improve.<\/p><p>We would first turn our attention to the food menus, offering a good set price kid\u2019s menu, and also gluten-free options on a separate menu. We would also review gluten-free food prep in the kitchen, ensuring we have a separate fryer for chips and other foods that need to be cooked separately.<\/p><p>Food service times are currently too short, and we feel the pub is missing out on profits during these times. The pub is currently closed on a Monday, and this is an entire day where the pub is missing out on local trade and trade from people visiting the area.<\/p><p>The patio area is not currently used to its full potential, and we would like to improve this area to make it more appealing and more suitable for a range of uses. Social media channels are not being updated.<\/p><p>The last Twitter update was almost six months ago, and this is a big area we would like to address. The website also needs attention.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a155928 elementor-widget elementor-widget-text-editor\" data-id=\"a155928\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Opportunities<\/strong><\/h3><p>These can be\u202fopportunities\u202fthat both you and your competitors are able to take advantage of. An example could be changes in\u00a0the law or market trends.<\/p><p>Useful opportunities can\u00a0be:<\/p><ul class=\"ali-bulet-green list-height\"><li>Changes in\u202ftechnology and\u202fmarkets on\u00a0a broad and\u00a0narrow scale<\/li><li>Changes in social patterns, population profiles and lifestyle changes, etc.<\/li><li>Local events<\/li><li>Changes in\u00a0government policy relating to your specific field.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f883ab elementor-widget elementor-widget-text-editor\" data-id=\"5f883ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Example of Opportunities<\/strong><\/h3><p>There are many opportunities for improvement. In addition to the improvements we have already listed, we would like to focus on seasonal opportunities such as Christmas, New Year and Mother\u2019s Day and advertise these events and promotions well so that we achieve maximum cover in the restaurant and excellent profits from our wet menu.<\/p><p>There is a real opportunity for us to appeal to more groups of customers, and to open up new revenue streams. For example, our aim is to have at least one kid\u2019s birthday party booked every weekend, and to have more parents popping with their kids after school.<\/p><p>There are also opportunities for us to improve our food menu, to make it more available during the week, and to publicize our menu and any special offers across our website and social media.<\/p><p>We also want to welcome our more elderly residents and give them somewhere to visit on a weekly or monthly basis, for a warm meal and a friendly atmosphere.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c052474 elementor-widget elementor-widget-text-editor\" data-id=\"c052474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Threats<\/strong><\/h3><p>This could include changes in\u00a0technology, government-related policies or even\u00a0in\u00a0social or lifestyle patterns.<\/p><ul class=\"ali-bulet-green list-height\"><li>What threats could impact your business?<\/li><li>What could you foresee as problems in\u00a0the future running of the business?<\/li><li>What is the competition\u00a0doing that could impact your success rate?<\/li><li>How would any changes in\u00a0the quality standards or requirements of your job, products or services be affected, and would the ever-changing technology be an\u00a0issue?<\/li><li>Is\/could cash flow be a problem or are there already debts outstanding?<\/li><\/ul><p>How would any of the weaknesses previously identified affect the business?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-566771a elementor-widget elementor-widget-text-editor\" data-id=\"566771a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Example of Threats <\/strong><\/h3><p>It is essential that we maintain the public house\u2019s already excellent reputation, and that we make improvements carefully and in the right way.<\/p><p>One bad TripAdvisor review could be very damaging, and so we will do everything in our power to attract the best reviews and word of mouth recommendations.<\/p><p>Any failures in service will be dealt with immediately, and any poor reviews replied to and addressed in the best way possible, offering compensation where necessary.<\/p><p>We also need to ensure we keep an eye on our competition and what they are doing. Our tie-in with Marston\u2019s is also critical to our operations, and so we would ensure that we work in accordance with the Code of Practice at all times.<\/p><p>Staff retention is extremely important to the establishment, especially in terms of more skilled staff such as the Head Chef.<\/p><p>We would ensure we offer an attractive remuneration package, and that we keep our team motivated to the point where they wouldn\u2019t want to work anywhere else.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d5b2c elementor-widget elementor-widget-text-editor\" data-id=\"16d5b2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Basically, SWOT Analysis is a <strong>straightforward and\u202fhelpful system<\/strong> for breaking down\u00a0your association\u2019s qualities and shortcomings, as well as the open\u00a0doors and dangers that you confront.<\/p><p>It helps you concentrate on\u00a0your qualities, limit dangers, and take the best conceivable preferred standpoint of chances accessible to you.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6a76e27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a76e27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-757534a\" data-id=\"757534a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e2f27d elementor-widget elementor-widget-text-editor\" data-id=\"4e2f27d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Click on the download button below to download our FREE SWOT Analysis template.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a105569 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a105569\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/SWOT\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cb7101a\" data-id=\"cb7101a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc5dc65 elementor-widget elementor-widget-image\" data-id=\"cc5dc65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"230\" height=\"300\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Screenshot-2019-05-29-at-09.30.35-1-230x300.png\" class=\"attachment-medium size-medium wp-image-11405\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Screenshot-2019-05-29-at-09.30.35-1-230x300.png 230w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Screenshot-2019-05-29-at-09.30.35-1.png 300w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c74f614 elementor-widget elementor-widget-text-editor\" data-id=\"c74f614\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>What about PEST Analysis?<\/strong><\/h3><p>PEST Analysis is a simple tool which helps analyze\u202fthe <strong>P<\/strong>olitical, <strong>E<\/strong>conomic, <strong>S<\/strong>ocial, and <strong>T<\/strong>echnological changes in\u00a0your business\u202fenvironment.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a28984 elementor-widget elementor-widget-image\" data-id=\"3a28984\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"786\" height=\"505\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-020.jpg\" class=\"attachment-large size-large wp-image-6624\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-020.jpg 786w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-020-300x193.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-020-768x493.jpg 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9fe6c elementor-widget elementor-widget-text-editor\" data-id=\"ff9fe6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Four main\u00a0reasons why PEST analysis is useful is:<\/strong><\/p><ul class=\"ali-bulet-green list-height\"><li>It can\u00a0give advanced warnings of significant threats, as well as aiding business or personal\u202fopportunities.<\/li><li>It shapes the way in\u00a0which the business\u202fenvironment\u202fis moving, so rather than\u00a0working against change you are working with it.<\/li><li>It can\u00a0help you avoid\u202fstarting projects that may fail for reasons beyond your control.<\/li><li>It helps develop,\u202fan\u202fobjective view of\u00a0new\u202fenvironments.\u202fThis can\u00a0be useful when\u00a0entering a\u00a0new country, region\u00a0or market.<\/li><\/ul><p>Let\u2019s look at it in detail.<\/p><p>Here are some questions you can ask for each area:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a50dc17 elementor-widget elementor-widget-text-editor\" data-id=\"a50dc17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Political Factors\u202f\u202f<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293c4d3 elementor-widget elementor-widget-image\" data-id=\"293c4d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"357\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/political2.jpg\" class=\"attachment-large size-large wp-image-7791\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/political2.jpg 900w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/political2-300x119.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/political2-768x305.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e61e8 elementor-widget elementor-widget-text-editor\" data-id=\"35e61e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul class=\"ali-bulet-green list-height\"><li>How could the government or regional policy be affected after the next general election?<\/li><li>Who is most likely to be elected and what views do they hold on business and other policies that may affect your organization?<\/li><li>Legislation\u202for taxation changes that are currently pending could have a positive or negative effect on the business.<\/li><li>How developed are the property rights in the country of business and is corruption and organized crime widely spread?<\/li><li>Are there any trends towards regulation or deregulation?<\/li><li>What measures do the government have in place regarding corporate policy, environmental issues and customer protection legislation?<\/li><li>Is it likely that any political factors could change and if so what are they?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d6201a elementor-widget elementor-widget-text-editor\" data-id=\"3d6201a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Economic Factors\u202f<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b3faf3 elementor-widget elementor-widget-image\" data-id=\"8b3faf3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"358\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/economic.jpg\" class=\"attachment-large size-large wp-image-7790\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/economic.jpg 900w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/economic-300x119.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/economic-768x305.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c494f37 elementor-widget elementor-widget-text-editor\" data-id=\"c494f37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul class=\"ali-bulet-green list-height\"><li>Is the current economy increasing, stagnating or decreasing?<\/li><li>Do the key exchange rates vary considerably or do they remain stable?<\/li><li>Will potential customers have more or less disposable income available?<\/li><li>Will it be easy to build a workforce, or will skilled labor need to be hired?<\/li><li>How easy is it for both consumers and businesses to access credit and what impact will this have on the business?<\/li><li>Is the economic environment being affected by\u202fglobalization?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f40675 elementor-widget elementor-widget-text-editor\" data-id=\"3f40675\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Social Cultural Factors\u202f<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1be8d elementor-widget elementor-widget-image\" data-id=\"5b1be8d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"377\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/social.jpg\" class=\"attachment-large size-large wp-image-7792\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/social.jpg 900w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/social-300x126.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/social-768x322.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ecc63 elementor-widget elementor-widget-text-editor\" data-id=\"b2ecc63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul class=\"ali-bulet-green list-height\"><li>Will the population\u2019s religious beliefs and lifestyle choices\u202faffect the business?<\/li><li>Are there any social taboos or attitudes that could have an impact on the business?<\/li><li>Is the job trend market\u202fgrowing or declining and do they vary within different age groups?<\/li><li>What impact will the health, education and mobility levels of the society have and are they changing?<\/li><li>Are the population\u2019s growth rate and age profile steady or are they likely to change?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c0f839 elementor-widget elementor-widget-text-editor\" data-id=\"7c0f839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Technological Factors\u202f<\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2486073 elementor-widget elementor-widget-image\" data-id=\"2486073\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"398\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/technology.jpg\" class=\"attachment-large size-large wp-image-7793\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/technology.jpg 940w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/technology-300x127.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/technology-768x325.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ead08ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ead08ca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a54cbc6\" data-id=\"a54cbc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9bb9f7a elementor-widget elementor-widget-text-editor\" data-id=\"9bb9f7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Click on the download button below to download our FREE SWOT Analysis template.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1881a04 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1881a04\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/SWOT\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccfb94a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccfb94a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ed21f4\" data-id=\"8ed21f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cda8e21 elementor-widget elementor-widget-text-editor\" data-id=\"cda8e21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul class=\"ali-bulet-green list-height\"><li>Are any new technologies coming into use in the near future and are there any on the current market that you could be using?<\/li><li>Will your competitors have access to any new technology that may become available that\u202fcould help redefine their products?<\/li><li>Could you work from any\u202fexisting technological hubs or learn anything\u202ffrom them?<\/li><li>Could you take advantage of any of the areas that the government and educational institutes focus their research on?<\/li><li>Should you be considering any other\u202ftechnological\u202ffactors?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc7120b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc7120b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78bf5d7\" data-id=\"78bf5d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182ee60 elementor-widget elementor-widget-heading\" data-id=\"182ee60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_4_The_Marketing_Strategy\"><\/span>Step 4: The Marketing Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8b295 elementor-widget elementor-widget-text-editor\" data-id=\"8c8b295\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This step focuses on:<\/p><ul class=\"ali-bulet-green list-height\"><li>The relevance of a Marketing Strategy \u2013 not only for your business plan but also for running your business.<\/li><li>Tried and tested strategies that could be applied to your own\u00a0business.<\/li><\/ul><p>Let\u2019s take a look.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a71f1da elementor-widget elementor-widget-image\" data-id=\"a71f1da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"611\" height=\"433\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-016.jpg\" class=\"attachment-large size-large wp-image-6620\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-016.jpg 611w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-016-300x213.jpg 300w\" sizes=\"(max-width: 611px) 100vw, 611px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-403694c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"403694c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d82184a\" data-id=\"d82184a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb8ce26 elementor-widget elementor-widget-text-editor\" data-id=\"fb8ce26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Contacting customers<\/strong><\/h3><p>Marketing is one of the main\u00a0ways you are able to tell your customers about your business. Basically, it is the <strong>act of making contact with potential customers<\/strong>.<\/p><p>Good marketing material, in\u00a0whatever form, is a sure way of grabbing a\u202fcustomer\u2019s\u202fattention. It will capture their attention\u00a0and interest, evoke\u202fa desire for your product\/service, and direct them to take action\u00a0and find out more.<\/p><p>Successful\u202fmarketing means <strong>potential customers are aware of what your business does and where to find you<\/strong>.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b3c626d\" data-id=\"b3c626d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-034eff5 elementor-widget elementor-widget-image\" data-id=\"034eff5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"626\" height=\"467\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cP.jpg\" class=\"attachment-large size-large wp-image-7764\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cP.jpg 626w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/cP-300x224.jpg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-eca471d elementor-widget elementor-widget-text-editor\" data-id=\"eca471d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Marketing Methods<\/strong><\/h3><p>There are various marketing methods; some are outlined below:<\/p><p><strong>Word of mouth<\/strong>\u202f\u2013 This means customers hear about your business through others. Often, when customers have received good customer service or really like a product, they will recommend it of their own accord. It is worth considering how to encourage them to talk to others about your business, possibly by offering them an\u00a0incentive such as a discount.<\/p><p><strong>Advertising<\/strong> \u2013 There are many different ways that your business can\u00a0be advertised.\u202fThis could be in\u00a0the local paper, on\u00a0the internet, or in\u00a0a directory\u00a0such as the Yellow Pages.<\/p><p>What\u00a0needs to be explained is:<\/p><ul class=\"ali-bulet-green list-height\"><li>Why the specific methods have been\u00a0chosen\u00a0and how much costings will be.<\/li><li>What the advert will look like, such as size and\u202fcolors<\/li><li>How long will each advert run\u00a0for and how many will be used<\/li><\/ul><p><strong>Business\u202fLiterature<\/strong>\u202f\u2013\u202fThis includes leaflets and business cards and should detail the most important details of your business only.<\/p><p>Often,\u202fsimplicity is the best\u202foption: keep the design\u00a0and wording clear and legible. If business cards have already been\u00a0produced then\u00a0attach them to the business plan. Alternatively, if they are\u00a0not yet in\u00a0production, describe the design\u00a0and remember to include:<\/p><ul class=\"ali-bulet-green list-height\"><li>Who will design\u00a0the cards? What information\u00a0will be included on\u00a0them and what\u00a0materials will be produced?<\/li><li>How many will be produced and how much will the costings be?<\/li><li>If materials are going to be\u202fdistributed\u202fto customers, how and where will it be\u00a0done?<\/li><\/ul><p><strong>Direct Marketing \u00ad\u2013 <\/strong>This is the process of contacting potential customers directly, in\u00a0order to sell the product\/service to them.<\/p><p>This can\u00a0be through a letter, email, face to face, or via the telephone.<\/p><p>In your plan you will need to include:<\/p><ul class=\"ali-bulet-green list-height\"><li>How the\u00a0names and details of the potential customers will be sourced<\/li><li>Which method of contact will be used, why and at what cost<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-891f067 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"891f067\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e83e90c\" data-id=\"e83e90c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20ab570 elementor-widget elementor-widget-image\" data-id=\"20ab570\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"590\" height=\"399\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/sm.jpg\" class=\"attachment-large size-large wp-image-7762\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/sm.jpg 590w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/sm-300x203.jpg 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-94b125d\" data-id=\"94b125d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5fc87e elementor-widget elementor-widget-text-editor\" data-id=\"e5fc87e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Social Media<\/strong><\/h3><p>There are many different social media sites, all of which can\u00a0be extremely effective in\u00a0marketing your business.\u202fIt is free and enables you to put a stamp on\u00a0your business as well as allowing potential customers to interact with your activities.\u202f<\/p><p>There are social\u00a0networking sites that focus on\u00a0small businesses as well as the widely used Facebook and Twitter.\u202f<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4353575 elementor-widget elementor-widget-text-editor\" data-id=\"4353575\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Things to consider if you are thinking of using Social Media to market your business are<\/b>:<\/p><ul class=\"ali-bulet-green list-height\"><li>How will you engage with your customers? For example, will you create a blog to allow\u202fcustomers an\u00a0inside view of how the business works, or maybe get customers to offer feedback on\u00a0product design?<\/li><li>What you actually wish to achieve from using social\u00a0networking as a marketing\u00a0tool?<\/li><li>Which\u00a0networking sites are the most used by the target market and for what purpose?<\/li><li>How you will separate your personal and business activity within\u00a0the social\u00a0networking sites?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dc60af5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc60af5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f2b37a2\" data-id=\"f2b37a2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7542374 elementor-widget elementor-widget-text-editor\" data-id=\"7542374\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Tradeshows and exhibitions<\/strong><\/h3><p>Exhibiting can\u00a0be quite costly and time-consuming, so you will\u00a0need to weigh up the\u202fpros\u202fand cons.\u202f\u202f\u202f<\/p><p>Before attending an\u00a0event,\u00a0you should consider what others you will attend,\u00a0how much it will cost and what benefit it will have on\u00a0the business at this stage.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5071914\" data-id=\"5071914\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9723981 elementor-widget elementor-widget-image\" data-id=\"9723981\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"442\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/expo.jpg\" class=\"attachment-large size-large wp-image-7761\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/expo.jpg 500w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/expo-300x265.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-be2c5d0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be2c5d0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-81426c6\" data-id=\"81426c6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39331fd elementor-widget elementor-widget-image\" data-id=\"39331fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"380\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/websites.jpg\" class=\"attachment-large size-large wp-image-7765\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/websites.jpg 500w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/websites-300x228.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74cd8f8\" data-id=\"74cd8f8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3376dd2 elementor-widget elementor-widget-text-editor\" data-id=\"3376dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Website<\/strong><\/h3><p>The basic principle for a website is to <b>show what you do and how you can be\u202fcontacted<\/b>. Do not make it complicated.\u202f<\/p><p>If a website is already up and running, include the web address in the plan; if you don&#8217;t have one set up but are planning to, explain the design and any special\u202ffunctionality features that may apply, such as an online shop.\u202f<\/p><p>Another important factor is who will design it and at what cost.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-800e69c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"800e69c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc7db6a\" data-id=\"bc7db6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f50807 elementor-widget elementor-widget-image\" data-id=\"4f50807\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/FREE_BP_training\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"351\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Are-you-ENT-5.jpg\" class=\"attachment-large size-large wp-image-12532\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Are-you-ENT-5.jpg 1000w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Are-you-ENT-5-300x105.jpg 300w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2019\/11\/Are-you-ENT-5-768x270.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54365a9 elementor-widget elementor-widget-text-editor\" data-id=\"54365a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b><span style=\"font-size: 18pt;\">Let\u2019s look at some examples.<\/span><\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2480c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2480c3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26d5747\" data-id=\"26d5747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76335e3 elementor-widget elementor-widget-heading\" data-id=\"76335e3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Example_of_a_Marketing_Strategy_for_an_E-commerce_Store\"><\/span>Example of a Marketing Strategy for an\u00a0E-commerce Store:<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c529ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c529ed\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac9009d\" data-id=\"ac9009d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17f11d2 elementor-widget elementor-widget-text-editor\" data-id=\"17f11d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Marketing <\/strong><\/h3>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0187d7 elementor-widget elementor-widget-text-editor\" data-id=\"f0187d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The ideal customers are those looking for something unique and special, along with those who are buying gifts but really have no idea where to start.<\/p><p>Although local gift shops and online gift retailers could be classed as competitors simply by being in the same retail category, this business is different as it offers bespoke and unique products.<\/p><p>Overall, the retail price will be marked up between 40-70% of the purchase cost. The marketing strategy to promote the business will be mainly Social Media, along with the possibility of advertising in local newspapers or magazines.<\/p><p>Initially, selling will be direct, but dependent on the speed of growth, selling through a third party to build customer client base could be an option, this could redirect them to the website and physical store.\u00a0<\/p><p>Instagram is another marketing tool that the business aims to utilize, attracting customers both nationally and internationally by the use of well-captured photographs.<\/p><p>This will allow brand reputation to build. Customers who have shopped with the business will be invited to upload their photos on Instagram and, by using a specific hashtag, will enter them into a contest to win either cash vouchers to spend in store or a free gift.<\/p><p>The shopping experience is as important as the products for sale. The boutique will be decorated in an elegant but minimalistic style.<\/p><p>The overall theme will be Oriental. Watercolor paintings will adorn the walls along with handmade wood displays. When a customer enters the boutique, they should feel like they are entering an interesting side of the world. The products will be laid out clearly so as not to be overwhelming.<\/p><p>As the target group is women between the age of 25-55 years, the business plans to approach the local spas, hairdressers and beauty salons to ask permission for leaflets to be displayed, perhaps offering a discount to customers of the salons.<\/p><p>For more online incentives, an offer such as \u2018refer a friend\u2019 could be considered. If successfully referred, both customers and their friends could enjoy a 10% discount.<\/p><p>All client details will be stored online allowing the business to track their shopping behaviors by seeing what they like and click on the most. Search engine optimization is also something the company will utilize to promote themselves.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a34e765 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a34e765\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c069f2\" data-id=\"5c069f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4505825 elementor-widget elementor-widget-heading\" data-id=\"4505825\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_5_Organization_and_Management%E2%80%AF\"><\/span>Step 5: Organization and Management\u202f <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b6c47 elementor-widget elementor-widget-text-editor\" data-id=\"88b6c47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>This step covers the <strong>structure of the company<\/strong>.<\/p><p>It should\u202fhave details about the ownership, including profiles of the management team and the board director\u2019s qualifications.<\/p><p>Although business plan\u00a0outlines are variable, <strong>usually this step follows the Market Analysis<\/strong>.\u202f\u00a0<\/p><p>It is important to include:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e6da1 elementor-widget elementor-widget-image\" data-id=\"77e6da1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"737\" height=\"386\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-017.jpg\" class=\"attachment-large size-large wp-image-6621\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-017.jpg 737w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-017-300x157.jpg 300w\" sizes=\"(max-width: 737px) 100vw, 737px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef7839 elementor-widget elementor-widget-text-editor\" data-id=\"aef7839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul class=\"ali-bulet-green list-height\"><li><strong>A general summary of the employees and directors<\/strong>, explaining why they are being brought into the business, what experience and background they have and what their\u202fresponsibilities will be.<\/li><li><strong>Salaries and benefit packages<\/strong>, including any incentives and promotions. The easiest way to illustrate these points is by <strong>creating an\u202forganizational\u202fchart<\/strong> with a\u00a0narrative description.\u202fThis demonstrates\u00a0that every area is covered,\u00a0and\u00a0nothing\u00a0is\u00a0left to chance.<\/li><li><strong>The legal structure of the company. <\/strong>To explain\u00a0the legal structure of the company, answer these questions:<br \/><ul class=\"ali-bulet-green list-height\"><li>Is it incorporated, and if so, is\u202fit a C or S corporation?<\/li><li>If it is a partnership, is it a general or a limited one?<\/li><li>Or are you a sole proprietor?<\/li><\/ul><\/li><\/ul><ul class=\"ali-bulet-green list-height\"><li><strong>Ownership information<\/strong>, such us<br \/><ul class=\"ali-bulet-green list-height\"><li>The\u00a0names of the owners along with the percentage owned<\/li><li>What form the ownership takes (e.g., preferred stock, common stock, limited partner)<\/li><li>What involvement the owners will have within\u202fthe company<\/li><\/ul><\/li><\/ul><p>It is\u202falso beneficial\u202fto provide:<\/p><ul class=\"ali-bulet-green list-height\"><li><strong>Management profiles<\/strong> for the team.\u202fThese could include what experience\/skills they have, previous positions held, education\u00a0and training and what role they will be fulfilling within\u00a0the company.<\/li><li><strong>A board of directors<\/strong>. There are major benefits in\u00a0having a board of directors, as it can\u00a0provide expertise at\u00a0no cost.\u202fHaving a list of successful and well-known\u00a0business owners\/managers on\u00a0board will enhance the company\u2019s portfolio\u202ftenfold. For your board of directors, you will need to <strong>include the same information\u00a0you included for the team members<\/strong> \u2013 such as names, positions within the board, background (experience and skill), the exact\u202finvolvement\u202fwith the company, and what historical and future input they will have within\u00a0the business.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d6b789d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d6b789d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3215f20\" data-id=\"3215f20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6afdcb elementor-widget elementor-widget-heading\" data-id=\"c6afdcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Step_6_Operations_and_logistics%E2%80%AF\"><\/span>Step 6: Operations and logistics\u202f <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4dbaf elementor-widget elementor-widget-text-editor\" data-id=\"6d4dbaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Planning is an\u00a0extremely important part of the overall\u202fsuccess of a business.<\/p><p><strong>The day-to-day logistics must be planned in\u00a0advance.<\/strong><\/p><p>It can\u00a0be useful to work through the different stages, as if preparing for your first sale \u2013 beginning with the production\u00a0or purchase of the product, to the delivery and transfer of money.<\/p><p>There are various stages to consider, which are outlined below.<\/p><p>Remember that all costs should be included in\u00a0your cash flow forecast.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c27c27 elementor-widget elementor-widget-image\" data-id=\"3c27c27\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"697\" height=\"329\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-018.jpg\" class=\"attachment-large size-large wp-image-6622\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-018.jpg 697w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/TheBPHub-img-018-300x142.jpg 300w\" sizes=\"(max-width: 697px) 100vw, 697px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f53664b elementor-widget elementor-widget-text-editor\" data-id=\"f53664b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Production<\/strong><\/h3><ul class=\"ali-bulet-green list-height\"><li>Are you making or buying the product?<\/li><li>If you are making it, how long will production\u00a0take?<\/li><li>If are buying, what is the turnaround time?<\/li><li>How is a payment made? Is it up front or on\u00a0account?<\/li><li>How much stock\u00a0needs to be ordered and is there a minimum requirement?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-443caa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"443caa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-dcd46bb\" data-id=\"dcd46bb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c220f5e elementor-widget elementor-widget-image\" data-id=\"c220f5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"313\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/delivery.jpg\" class=\"attachment-large size-large wp-image-7767\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/delivery.jpg 400w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/delivery-300x235.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-08cd18d\" data-id=\"08cd18d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-413121e elementor-widget elementor-widget-text-editor\" data-id=\"413121e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Customer Delivery<\/strong><\/h3><ul class=\"ali-bulet-green list-height\"><li>How will delivery be made to the customers?<\/li><li>Will a courier service be used? Will this cost be outsourced to the customer or will it be included in\u00a0the price of the product?<\/li><li>Will delivery be local or worldwide?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-62b34c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62b34c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd84132\" data-id=\"cd84132\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30de159 elementor-widget elementor-widget-text-editor\" data-id=\"30de159\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Payments<\/strong><\/h3><p>What methods of payment will be accepted? (E.g., cash credit cards,\u202fcheques,\u202fPayPal\u2026)<\/p><p>The cost of running a business can\u00a0increase depending on\u00a0what payment methods are chosen. If accepting credit\/debit cards a merchant service provider will often\u00a0charge a monthly rental fee on\u00a0top of a fee for any debit\/credit card transactions. This, in\u00a0turn,\u00a0can\u00a0affect what the price is set at for your product\/service.\u202f<\/p><ul class=\"ali-bulet-green list-height\"><li>Will full payment be made on\u00a0order or part payment and the rest on\u00a0delivery?<\/li><li>Do you have an\u00a0accountant to manage the books and how often\u00a0will this be done?\u202f<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a3e3e35\" data-id=\"a3e3e35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44f0b2b elementor-widget elementor-widget-image\" data-id=\"44f0b2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"279\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/payment.jpg\" class=\"attachment-large size-large wp-image-7768\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/payment.jpg 400w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/payment-300x209.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-783c99a elementor-widget elementor-widget-text-editor\" data-id=\"783c99a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Suppliers<\/strong><\/h3><ul class=\"ali-bulet-green list-height\"><li>Who have you chosen\u00a0to supply your goods?<\/li><li>When\u00a0and how will they be paid? (For example, within\u00a030 days or maybe on\u00a0account).<\/li><\/ul><p>It is good to compare how prices may change from buying or selling the products wholesale rather than\u00a0individually.<\/p><p>It is also advisable to\u202finclude a couple of quotes along with a\u202fbackup\u202fplan\u00a0should your chosen\u00a0supplier\u00a0not make good.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e44e8c5 elementor-widget elementor-widget-text-editor\" data-id=\"e44e8c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Premises\u202f\u00a0<\/strong><\/h3><p>Here you need to describe where the business will be run\u00a0from and why.\u202f<\/p><p>The cheapest option\u00a0may be to work from home, but is it the most suitable and has permission\u00a0been\u00a0sought from the owner or local authority?\u202f<\/p><p>Points to consider when\u00a0renting are\u00a0how long the contract is, what facilities are available (such as telephone and internet), and whether it is convenient to both you and your customers.<\/p><p>If you intend to sell your products at a market, where do you apply to rent a market stall? Is there a waiting list? And when\u00a0will your trade?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e37e73 elementor-widget elementor-widget-text-editor\" data-id=\"5e37e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Equipment\u202f\u00a0<\/strong><\/h3><ul class=\"ali-bulet-green list-height\"><li>What equipment is required to successfully operate the business?\u202fExamples are a mobile phone, computer, card machine, etc.<\/li><li>Will these items need to\u202fbe purchased,\u202fand if so what will be the costings?<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f792f0a elementor-widget elementor-widget-text-editor\" data-id=\"f792f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Transport\u202f\u00a0<\/strong><\/h3>\n<ul class=\"ali-bulet-green list-height\">\n \t<li>Is transport required for the particular business?<\/li>\n \t<li>Is it\u00a0needed to pick up\/deliver stock or customers?<\/li>\n \t<li>If so, do you have a driving license and if\u00a0not, what will the other options be?<\/li>\n<\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8570957 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8570957\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38f84c6\" data-id=\"38f84c6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d1b7f3 elementor-widget elementor-widget-image\" data-id=\"7d1b7f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"400\" height=\"275\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/legal.jpg\" class=\"attachment-large size-large wp-image-7769\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/legal.jpg 400w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/legal-300x206.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1441f22\" data-id=\"1441f22\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31ab67b elementor-widget elementor-widget-text-editor\" data-id=\"31ab67b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Legal requirements\u202f\u00a0<\/strong><\/h3><p>Is a trading license required and where will you go to seek any legal advice?<\/p><p>It is always good to be aware of what\u202flegalities\u202fare required before setting up the business.\u202f<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-51acdb2 elementor-widget elementor-widget-text-editor\" data-id=\"51acdb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Insurance<\/strong><\/h3><p>There are <strong>many types of insurance<\/strong>, e.g. public liability (if someone suffers a loss and sues you as they think it is your fault), contents (protecting stock and equipment) and goods in transit (goods moved in vehicles).<\/p><p>Include at least two quotes and ensure that you research exactly what sort of insurance is\u00a0necessary.<\/p><p>Helpful websites are simplybusiness.co.uk or moneysupermarket.com\/business-insurance.\u202f\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0ffc9 elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"fc0ffc9\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t#SWOT #analysis is using your strengths to overcome weakness & using your opportunities to overcome threats!\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%23SWOT+%23analysis+is+using+your+strengths+to+overcome+weakness+%26+using+your+opportunities+to+overcome+threats%21&amp;url=https%3A%2F%2Fentrepreneursgateway.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F10049\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-765e5d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"765e5d7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cbf5e3\" data-id=\"8cbf5e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d06d0 elementor-widget elementor-widget-text-editor\" data-id=\"59d06d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h3><strong>Additional Resources<\/strong><\/h3>\nTo help you even further in creating your business plan, why not check out the following articles to help you in writing the perfect plan to impress:\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a548c elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-global elementor-global-8248 elementor-widget-icon-list\" data-id=\"e8a548c\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List Item #1<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List Item #2<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-dot-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">List Item #3<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fcab348 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fcab348\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e5b747\" data-id=\"62e5b747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cea292 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cea292\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70122ca\" data-id=\"70122ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4805b40 elementor-widget elementor-widget-text-editor\" data-id=\"4805b40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Click on the download button below to download our FREE SWOT Analysis template.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70ed2e9 elementor-button-success elementor-align-center elementor-widget elementor-widget-button\" data-id=\"70ed2e9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"http:\/\/entrepreneursgatewaybp-hub.pages.ontraport.net\/SWOT\" class=\"elementor-button-link elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4060e2f\" data-id=\"4060e2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d72fcbc elementor-widget elementor-widget-image\" data-id=\"d72fcbc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"230\" height=\"300\" src=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Screenshot-2019-05-29-at-09.30.35-1-230x300.png\" class=\"attachment-medium size-medium wp-image-11405\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Screenshot-2019-05-29-at-09.30.35-1-230x300.png 230w, https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/11\/Screenshot-2019-05-29-at-09.30.35-1.png 300w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b328624 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"3b328624\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<i class=\"fa fa-hand-o-down\" aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3236eca3 elementor-widget elementor-widget-heading\" data-id=\"3236eca3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Now, over to you...<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bda864b elementor-widget elementor-widget-text-editor\" data-id=\"5bda864b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Now I&#8217;d love to hear from you:<\/p><p>Are you still unsure of which business plan you need?<\/p><p>Maybe you have written a business plan and would like us to review it?<\/p><p>Leave your comments now and I will be sure to answer them as soon as they come in!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><strong>In this definitive step-by-step guide to writing a business plan, we have pulled out all stops!<\/strong><\/p>\n<p>Packed with tips, advice and real-life examples&#8230; <strong>you&#8217;ll be sure to write the best plan for you!<\/strong><\/p>\n<p>Start writing your business plan today <strong>with our step-by-step Guide&#8230; What are you waiting for?<\/strong><\/p>\n","protected":false},"author":9,"featured_media":6598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[2],"tags":[25],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Write a Business Plan... FAST (Step by Step) Definitive Guide - Entrepreneurs Gateway<\/title>\n<meta name=\"description\" content=\"Step By Step Guide On How To Write a Business Plan FAST | Create a Great Business Plan in 1\/2 The Time w\/ Twice The Impact | Free Template DOWNLOAD |\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Write a Business Plan... FAST (Step by Step) Definitive Guide - Entrepreneurs Gateway\" \/>\n<meta property=\"og:description\" content=\"Step By Step Guide On How To Write a Business Plan FAST | Create a Great Business Plan in 1\/2 The Time w\/ Twice The Impact | Free Template DOWNLOAD |\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Entrepreneurs Gateway\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/entrepreneursgateway1\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-04T00:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-06T14:15:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entrepreneursgateway.com\/wp-content\/uploads\/2018\/09\/BusinessPlanHub-post-img-opt.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"EntrepreneursGateway.com Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EGMEMBERS\" \/>\n<meta name=\"twitter:site\" content=\"@EGMEMBERS\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"EntrepreneursGateway.com Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"50 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/\"},\"author\":{\"name\":\"EntrepreneursGateway.com Team\",\"@id\":\"https:\/\/entrepreneursgateway.com\/#\/schema\/person\/13983710051e5b92688b6cddf284584d\"},\"headline\":\"How To Write a Business Plan&#8230; FAST (Step by Step) Definitive Guide\",\"datePublished\":\"2018-11-04T00:00:55+00:00\",\"dateModified\":\"2019-11-06T14:15:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/\"},\"wordCount\":10108,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/entrepreneursgateway.com\/#organization\"},\"keywords\":[\"Starting a Business\"],\"articleSection\":[\"STARTING A BUSINESS\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/\",\"url\":\"https:\/\/entrepreneursgateway.com\/business-plan-definitive-guide\/\",\"name\":\"How To Write a Business Plan... 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